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Knowledge Base Articles

  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   
  • Shaping Your Business With Shaped Promotional Mouse Mats

    There is a wide variety of promotional mouse mats available online, however sometimes it's difficult to stand up against the competition with a standard promotional mouse mat. Why not shape your business with a shaped promotional mouse mat? You can have a lot of fun with imagination and creativity with shaped promotional mouse mats. The sky is the limit with shaped designs for shaped promotional mouse mats, anything you can dream up can likely be done in a shaped promotional mouse mat for your business. One of the leading ideas for shaped promotional mouse mats is to have your logo as the shape and style of the mouse mat - it is an ingenious idea, because it means that your promotional mouse mat may be strangely shaped, which can lend uniqueness to your advertising. Being unique in your advertisements is one of the best ways to get recognized and remembered by new and potential customers. There are many different ways that you can distribute your shaped promo   
  • Why Should a Company Select Promotional Chocolates to Advertise Its Business?

    Promotional goods including printed promotional items and corporate gifts are inexpensive and cost-effective as compared to other conventional channels of communications, yet they are more powerful and effective. Printed promotional items like bottle openers, desk sets, passport covers, purses, jumpers, hats, mugs, pens and pencils and many more are delivered among your target audience while corporate gifts are handed out to business executives and employees at seminars, exhibitions, conferences, trade shows and conventions. These printed promotional goods are highly acknowledged by your recipients as they enjoy receiving and using them and your brand gets exposure on the consistent basis. Promotional items are very effective for keeping your brand name in front of your prospects for a long period of time and reminding them of your company regularly. Among different printed promotional items and corporate gifts, I think that promotional sweets    
  • Keep Your Company Name On The Minds Of Your Customers With Promotional Key Chains

    A key chain or a key tag is a functional item that can be used for a variety of purposes. Most people think that it is used only for keeping keys secure. But these days, with the various types available, it can do more than just hold keys. Promotional key chains fulfill many purposes. Some of the examples include: - There are some which come attached with keyrings and can be used to carry additional items - There are some which comes with a change purse or small wallet so you don't have to take your bulky wallet everywhere you go. - There are some which include flashlights and can help you find your way or dropped items on the way at night - There are some which come with LED light and can help you unlock your car or home quickly in the dark - Some also come with bottle openers, just in case you feel like having a drink in the car. These days, many companies use promotional key chains to advertise and market their brand or business. T   
  • Top 5 Benefits of Using Promotional Mugs

    A proven marketing technique that companies use to promote their brand is by using promotional merchandise. One of the most popular items are promotional mugs, where you can customise and print your logo or message for all your customers to see. Here are the top five benefits why you should consider them for your next marketing campaign: 1. Maximising Exposure The obvious benefit of producing your own range of printed and promotional mugs is to get your brand exposed on an item that almost everyone uses everyday. Think about it, since most employees like to have tea or coffee at work, they are bound to find an abundance of mugs in the kitchen. Some people even like to use travel mugs, which are portable and have the potential to be seen by a wider marketing audience. The more people that see your mug, the more exposed your brand gets, and create potential interest from customers. 2. Practical and durable Promotional mugs are items whic   

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