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Knowledge Base Articles
Retaining Customers With Promotional ProductsKeeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi
What Promotional Products Fit the Current Needs of Your Business?With such a wide variety of promotional products available to business owners and managers, it can sometimes appear difficult to determine which products may best fit your business needs. Promotional products serve the same purpose as business cards, only they are designed to reach a wider range of potential customers than business cards generally do. There are many different factors to consider when trying to determine the best products to help promote business to make your decision easier, including: the nature of the business to be promoted the current season the targeted clientele for the business to be promoted The following paragraphs will discuss these factors and more. The type of business you operate is very important in relation to what type of promotional products will best fit its needs. For example, if the business is associated with food preparation or service, promotional aprons may be successful. On the other hand, if
What is the Difference Between Drop Shipping, Light Bulk and Wholesale?When ordering products from a retailer, the retailer may utilize different procedures to get the product to the customer or business. The three most popular procedures are drop shipping, light bulk and wholesale. Depending upon the specific order and/or the requests of the customer, one or all them may be utilized. To make the best decision as a retailer, it is important to know the specific differences between each procedure. Drop shipping is an agreement to have your vendor ship directly to your customer. The world of e-commerce has showed a marked increase in the use of drop shipping. If starting your own business online is of interest to you, then drop shipping may be the answer. No need to deal with developing new products, finding a storage area for these products, or developing a shipping/receiving infrastructure. What drop shipping does is allow you to sell high quality products on your website and have someone else worry about getting
Cheap Promotional GiftsAlthough you might have an advertisement budget, you could exhaust it quickly when it comes to promotional gifts that you give to thousands of people. What you need is inexpensive items on which you can print your company or organization logo, so that people would remember you whenever they use those products. Here are a few items that can be used as ideal promotional gifts. Mug Mats Mug mats are extremely good items for promotions. They are universally used by everyone at home and in the office. Logos and company names can be easily printed on them in large numbers at a very low cost. It is also possible to get the mats customized with your company logo or message when you order in large numbers. Wholesale Umbrellas Umbrellas are also ideal items for promotion for one particular reason - they have a large canvas area for promoting your message. The entire canopy of the umbrella can be used for advertising your logo o
Custom Sports Bottle Promotions Battle the Environmental Dangers of Bottled WaterWith the damages to the environment and the health risks associated with drinking bottled water making the evening news and the front pages of newspapers around the country, now is the perfect time to include a custom sports bottle in your next promotion. They are an eco-friendly, socially conscious, high impact way to promote your business and message. The health risks of BPA (or Bisphenol A) and the DEHP (Bis 2-ethylhexyl phthalate) on developing fetuses, infants and children continues to draw wide media attention since 2002. The FDA continued to release statements about the possible dangers and ill effects of drinking bottled water at the beginning of 2010. Listing miscarriage, birth defects including genital deformities, impotency, child obesity, thyroid complications, irregular dopamine activity resulting in hyperactivity, and increased risk of breast and prostate cancer as development problems linked to drinking from plastic water bottl