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Knowledge Base Articles

  • Promotional Products Don't Work, Unless You Do This

    Promoting your business is hard work! You have the aching head and feet to prove it. And if you're like most business owners, you're tired tired tired of purchasing promotional products that get little to no results. That's because you haven't done the most important thing first: plan. Yes, purchasing promotional products takes more than skimming through a mail order catalog or clicking to a promotion product site and placing an order. You need to put some time and thought in to what and how you plan to use the promotional product. You need to ask questions like what's the basic idea of this promotion. What results do I want? What IS the promotion exactly? Who's it for, youngsters or oldsters? Where do they live? If I received this promotional product, would I use it or toss it? Which is probably the single most important aspect of promotional items that marketers totally fail to consider. If they wouldn't use that cheap pen or soda can themselves, why would they t   
  • Promotional Plastic Bags - What You Must Know Before Buying Them

    Promotional plastic bags have become one of the top advertisement methods used to successfully promote a business or service in the most cost-effective manner. Whether they are plastic, fabric or paper, customized promotional bags are perfect for customers when they leave your stores, carrying merchandise and food products, attend tradeshows, and go to food fairs. If you do your research well, according to the trade group Film and Bag Federation, most people will grab plastic first. Economically and environmentally, plastic outweighs paper in many ways: R approximately 94% less waterborne wastes than paper. Consumes 40% less energy than paper. Produces 70% less atmospheric emissions than paper. Generate under 80% of solid waste. Standard and reusable plastic bags cost one cent to make while paper bags costs four cents, which makes them ideal for advertising purposes. Y   
  • A Collapsible Water Bottle Is The Right Choice For Outdoor Activity

    A collapsible water bottle is a handy, space-saving water container, which you can take along on trips and travels with convenience. It folds up and reduces to 20% of its actual size when not in use. You can use the collapsible bottles to carry drinking water while travelling; it is usually made of non-toxic, food-grade materials like polyethylene, plastic, silicon or PP. It is perfect for camping, picnics, field trips and hiking, as you can carry them easily in your backpack. These bottles are available in various sizes; 480 ml is among the normal ones, there are other sizes, large and small for different purposes. Benefits of A collapsible water bottle: • Takes less space when empty than the ordinary hard bottles. • Is eco-friendly and keeps the environment clean. • Is better and cheaper than conventional bottles • Is washable and easy to clean. • Can be used harmlessly for freezing water, or you can keep   
  • Should I Promote With Custom Baseballs?

    If you are a small business owner, you understand how difficult it can be to stay visible in the marketplace. To move from "survive" to "thrive," you need an unforgettable marketing strategy. Printing your company's information on offices supplies and apparel is a smart and affordable way to impress consumers. But have you ever considered advertising yourself on athletic gear? Maybe you should, especially if you really consider just how many people are invested in the watching and playing of sports. Do you have a customer who enjoys playing golf on the weekends? Why not give him a golf shoe bag at your next meeting? Is your coworker in a soccer league? A personalized soccer ball would speak right to her heart. Does your potential client hold World Series Tickets? At the end of your meeting, present him with a gift that not only piques his interest, but also leaves behind a favorable impression - the gift of custom baseballs.    
  • Custom Promotional Items - Make Them Work

    How you can use Custom Promotional Items The best thing about custom promotional items is that you have a good amount of options. If you choose the wrong promo item, than you might do more harm than good. You have to be willing to spend more money on a product that will work instead of settling for a sub par promotional item. Your organization should pick a product that will work for it in a positive way. Say you work with school a lot, than try and pick something that schools can use to there benefit. Maybe binders? Custom Sweatbands for their schools basketball team? Maybe something for the professors to wear around. Once they have these they will be extremely appreciative and your company will get known throughout your community. The previous was an example of a small way in which you can use a promo item. A big example would be buying 20,000 headbands for New Years Eve in NYC. This unique promotional object would have your logo and a web ad   

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