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Knowledge Base Articles

  • Putting An Extra "Oomph" To Your Promotional Items

    Promotional items serve you well especially when you have a business to run. There are many benefits that these items can give you. Among them are customer satisfaction, employee loyalty, increase employee productivity and so much more. However, if you want to gain those benefits, do them the best way you know how. Give promotional items that are out of the ordinary. First, let us categorize what exactly is an ordinary item given for promotional purposes? These can be the following such as coffee mugs, coasters, t-shirts, umbrellas, and practically anything else usually given as promotional items. What makes these items even more ordinary is the fact that you don't customize it. What is the point of promoting your business through these promotional items if it contains the manufacturer's name instead of your company name and logo? Second, is to address the issue on adding the extra needed oomph to your promotional items. You can start    
  • Consigning Creative, Unique Gift Products Can Provide High Profits

    Many home business operators create unique logoed and name-dropped gift products using simple product printing equipment. Utilizing simple product printing equipment such as a hand operated pad printer, or dye-sublimation gear, they create gift products quickly, inexpensively, and on a "spec" basis, meaning small quantity. With such equipment, the artwork, which is the valuable component in this idea, can be quickly applied to a blank product for a few dollars in set-up costs, and pennies per item. The value of the blank is thus multiplied many times by the application of a few penny's worth of ink, if that ink conveys a funny image, a souvenir name drop, or a commemorative logo. Here are just two case studies. Ron Ellis was famous for printing on, of all things, coconuts with zippers! Ron, a retired Marine, Shriner, and a professional clown, worked from his home in Albuquerque. He was devoted to children's charities. The coconut supplier produ   
  • The Top Classes of Promotional Items

    Advertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv   
  • Super Promotional Products - The Multiplier Effec

    Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the " multiplier effect". Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than jus   
  • Keyring Wholesale - One Way of Reducing the Costs of Your Marketing Campaign

    Buying a particular variety of keyring at wholesale rates is one way of reducing the cost involved in your marketing campaign. Keyrings make excellent promotional gift items as they are used by almost all individuals in their every day lives. Whenever they lock or unlock anything they will look at your company's name printed on them. This will embed your company's name in the memories of the users. Whenever they need the products or services provided by your company, they will be reminded of the company whose name they look at every day. They will also recommend you to others among their family, friends and colleagues. In this way a keyring bought wholesale at affordable rates will propagate your company's brand name among a large target customer base. This kind of indirect marketing is not possible with any other medium of advertising. Most wholesalers of these simple yet effective gift items offer advice which helps you in choosing the right    

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