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Knowledge Base Articles

  • Super Promotional Products - The Multiplier Effec

    Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the " multiplier effect". Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than jus   
  • Greener Water Bottles - Aluminum and Stainless Bottles Are a Safe Bet

    We all know that drinking bottled water leads to the creation of vast amounts of waste. Americans alone are adding 30 million PET water bottles to landfills every single day! Much of the plastic that results from recycling pet bottles ends up going unused. Even the manufacturing and transportation of the bottles takes a toll in the form of millions of barrels of fossil fuels being consumed. Fact is, using a reusable water bottle is good for the environment. But all reusable bottles are not created equally. So what are the choices? Plastic Bottles. There are many kinds of plastics used in water bottles, and there is a lively debate on which ones are safe and which ones can leach harmful toxins. For the sake of this article I am going to leave plastic off the list for the simple reason that I don't like the taste of water that has been sitting in a plastic bottle for over a day. I like my water to taste like water. Glass Bottles.    
  • The Basics of Promotional Products

    Promoting through promotional products is a way of advertising companies or products with intent of gaining them exposure. This exposure is spread by means of various imprinted promotional products, or what are also referred to as advertising specialties and/or identity products. These products are issued with full intent on gaining prominence for that particular company. Once this is attained, success is assuredly underway. And, as a universal desire, success is what any company is after. Before achievement comes though, one must become aware of why promotional items are instituted and just exactly what their purposes are. Purposes and Uses of Promotional Items: In terms of concreteness, promotional items can be used individually or incorporated with other various media in rudimentary, effective or creative fashions. Business gifts, employee relations, orientation programs, corporate communications, incentives (for work, safety programs and purchasing) and trade s   
  • Promotional Logo Pens - Sell Your Logo With Us

    What are promotional items? Promotional items such as logo pens, t-shirts, key rings, handicrafts and calendars serve as perfect business gifting solutions. A brilliant way to advertise your product or brand would be to gift a promotional pen or any other such item with your company's logo on it to all your employees, clients and business visitors. Distribution of promotional logo pens and other such presents help to popularize your brand and create goodwill. Such activities aid your business publicity campaign in a very cost-effective manner. Ways in which promotional pens leverage your brand image Gifts are a way of expressing that you care. Similarly, a business house or an organization can generate a feeling of belonging and goodwill amongst employees and business prospects by distributing promotional logo pens. or other such corporate gifts. Personalized, engraved or stamped, these logo pens or corporate gift items increase the visibility of your    
  • When to Distribute Promotional Gifts

    Promotional items have stormed the advertising world with a bang, ubiquitous in every business strategy. They provide personalised options showing the customer that the company or the organisation values their continued sustenance in helping the business bloom. The customer also feels special in being given such valued treatment. Promotional items used as business and corporate gifts compliment and improve the efficiency of other advertising media. These products give prolonged exposure to the company's products and services for a long period of time. With the result the customer internalises the company's name, message, logo and its products. Promotional gifts are mainly distributed in specific events, product launches and promoting new schemes, achieving new targets and public celebrations. These gift items include promotional pens, promotional mouse mats, promotional mugs, promotional clocks, promotional umbrellas, promotional folders and more. Promotional gifts create a no