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Knowledge Base Articles

  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • How to Find a Supplier to Export Products from China

    If you have an in on the market, you can be incredibly successful importing Chinese products into North America or around the world; however, China is hard! Language, different business practices, and the sheer volume of manufacturers means you need to go into China with a plan if you want to have a leg up on the massive competition, and to actually take advantage of the low prices on goods. We will focus on electronics and mobile accessories in this article; one of the biggest current exports for small businesses. Steps 1 Choose the right product(s). This can't be emphasized enough. The general rule is if you don't know a good deal about an industry outside of China you will never be able to make sense of it, or make good business decisions when jumping into China to find suppliers. Don't go into China just looking to take advantage of some mythical pot of export gold. Go because you know what product you wan   
  • Filtered Water Bottles Let You Take Pure Water With You Wherever You Go

    When you're at the office, or out in the community, you never know what contaminants are in the drinking water that's available. But, when you're thirsty you're thirsty and water really is the best drink around. So, what are your options? A filtered water bottle (a water bottle with a filter built into it) can make it really easy to have clean, pure drinking water no matter where you go! Why You Should Own A Water Filtration Bottle Although bottled water is a good option, they are not always readily available. And even if they are sold in places such as the gym, the theater, the museum, or a theme park, bottled water can cost you an arm and a leg. Another issue with bottled water is waste disposal. After you've guzzled the original water, you will need to buy another bottle of water or refill the empty one with water from questionable sources like a faucet or fountain. Filtered water bottles have none of these issues be   
  • Things To Learn When Picking Your Water Bottle Filter

    Water is an important resource ever since and without it, man would definitely cease to exist. Nowadays, the supply of water has not been considered as secure as it was and this is caused by environmental problems caused by the people who neglected to give due importance to the surroundings which affected how it functions for us, as well. Good thing that a new product is out in the market that promises to solve the issues concerning overspending for water bought in stores and having the peace of mind that the water we consume is safe - the Water Bottle Filter. If you have any interest in investing in a water bottle filter, you would happen to find out that there is definitely truth in the savings that they talked about since you will no longer need to buy bottled water from stores daily. Just think of having the equivalent of gallons of water with just this one water bottle filter. Actually, the amount you will shell out for this product is not   
  • How Much to Spend on Promotional Gifts

    Promotional gifts come in all shapes and sizes. They also come with all sorts of price tags attached. Although you don't want to break the budget with the money you spend on promotional gifts, it is also extremely important to keep in mind that your promotional gifts are important and that you do have to fork over some cash for them. How do you determine how much to spend on promotional gifts? Here are a few things to keep in mind when you're setting that budget: How large is your company? The larger your company, the more you'll have to spend on promotional gifts, especially if the goal of the promotional gifts is to help your company grow. Of course, your budget overall will be much larger with a larger company than with a mom-and-pop shop. In general, think in terms of percentage of the overall budget instead of in terms of dollar amounts. Who will receive the promotional products? Promotion gifts that you give away at a state fair will be much le