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Knowledge Base Articles

  • Should You Buy Cheap Chinese Promotional Items?

    The Peoples' Republic of China has now become an Oriental backyard and a mass factory base for many cheap products. In the last decade China seems to have proliferated the world's trade and commerce zones in virtually every industry. They are exporting heavy ATV vehicles to promotional items to almost all countries of the world. But recently the Chinese make cheap toxic dolls, glows and promotional items for birthday parties came for world flak in media. Considering that every company and individual wants a good reputation, should one touch any of the cheap Chinese promotional items? They may be good but they are cheap and lethal? Is it advisable for any company to gift away items with the oriental tag? Many questions like low price, quality, and durability are confusing marketing teams looking for innovative ideas. Well, all promotional items coming from China are not bad. They may be cheap and low-priced but they still sell in departmental st   
  • Stainless Water Bottles Made From Steel Are Very Hygienic and Useful

    For those concerned about bacteria and germs in their bottles, a stainless water bottle may provide the solution that you are looking for. Unlike plastic, which can retain bacteria and other germs on its surface, stainless steel is much easier to completely clean. This property is what makes stainless so popular in places where hygiene is such a concern, including hospitals. With the proper care, these bottles are much better at preventing buildups of bacteria and germs within the bottle. However, there are a few things that you should keep in mind if you are planning on using stainless steel bottles as your bottle of choice. Above all, just because stainless steel is resistant to bacteria and germ buildup, you still need to take care to properly clean the bottle with warm water and soap. If you work with a company that is trying to promote their brand, a stainless water bottle can make an excellent promotional item. While more expensive than p   
  • Business Decisions Regarding Wholesale Electronics

    Are you planning to put up a business selling wholesale electronics from China but scared that you might just fail? Have you asked your family and friends about it? If you know how the marketing industry goes then why not pursue with your plan? Don't you know that more and more people are looking for electronics that are sold wholesale? It is because of the economic crisis that the country and even the whole world are currently facing. They find buying wholesale products including gadgets to be very practical. People who are in this business don't compromise the quality of their items, because if they do their customers won't be coming back to purchase again, or worst their customers might file a case against them. Venturing in the wholesale electronics from China industry is not as easy or hard as it may seem. All you need to have is determination to do things the way they are and to be hard working as everyone else.    
  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Sports Water Bottles Can Be Styled to Your Requirements

    For any business seeking to expand its brand, sports water bottles are a safe option. By giving these bottles away at sporting tournaments or other outdoor events, you can reach a large market of people of varying ages and genders. While not everyone is interested in physical activity, water is a basic necessity. Giving people an easy way to take water with them wherever they go is an excellent way to expose them to your brand. As the logos on water bottles are fairly prominent, you will also be exposing your brand to any who spend time with your customer. This can have a lot of benefits. These benefits can include bringing new customers to your business. As the price per bottle is relatively low compared to other forms of advertising, this can be very profitable for you in the long term. However, picking the perfect sports water bottles for your business can be a very challenging proposition. First, you need to select a style of water bottle.