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Knowledge Base Articles

  • Competition and Guile in the Chinese Wholesale Market

    In order to get to grips with the wholesale market in China, you need to posses guile and a competitive spirit. In this article you might see some of the tricks that have worked for people who are in that part of the world. The general feedback is based on the knowledge about the market reactions and restrictions. Take bold strategies in the Chinese wholesale market You should not accept the simple solutions that never seem to bring out the best in you. Instead you should go for the bold solutions that are prepared to change the perspective on the product. If you are really committed to improving your sales then this will not be a major problem: Gobble up the weak competition: As you trawl through the Chinese wholesale market, you main aim should be to pick off the weak players and concentrate on the ones that are going to help you achieve success. There is nothing to stop you from implementing a hostile takeover if that is   
  • Promotional Items For Men

    When it comes to promotional items, you can find many that are appropriate for both men and women. However, when you are planning to go to a venue where the bulk of the attendees will be male, why not provide promotional items geared just for men? At business luncheons or conferences where you know the number of men will far exceed the number of women, you can offer promotional items that will speak to and be useful to them. Here are some promotional items currently available that will appeal to the men in your audience: Travel size shoe shine kits - most hotels now have an iron and ironing board as standard issue. So, traveling men can have unwrinkled and neat looking clothes. However, there is nothing there for the scuffed up shoes that come from walking through airports or outside. A promotional, travel size shoe shine kit is just what men need to look their best overall! When they see your company logo and name, you may get some business as a "thank yo   
  • Marketing Magic - The Many Uses of Promotional Merchandise

    Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu   
  • A Guide to Doing Business Face to Face in China

    Firstly - where do I go and how do I get there? By far the best place to start is with the Canton Fair in Guangzhou - cantonfair.org.cn which runs in April and October. The best way to get there is by flying into Hong Kong either direct or indirect (a short stop over in Dubai is usually cheapest) an economy ticket should set you back around 395. Once in Hong Kong there are a variety of ways of making it up to Guangzhou but I find that the easiest and cheapest way is by train, all trains run from Hung Hom station in Kowloon and arrive at Guangzhou East station in Guangzhou, tickets are around $190HK one way. What paper work do I need? You will first and foremost need a Chinese Visa which you obtain through a Chinese embassy here in the UK - chinese-embassy.org.uk/eng/lsyw/chivisa/. You will need a Letter of invitation from a company or institution in China or Visa Notification Form issued by an authorized unit in China (Visa    
  • Factors to Consider When Choosing a Promotional Item Exporter

    The Internet has made it much easier to locate practically any type of service you might need, including a wholesaler or supplier for promotional items and corporate gifts. When searching for the right supplier there are several factors that should be taken into consideration to ensure you find a company that will meet all of your needs. Price: Price can oftentimes be one of the most important factors to take into consideration for many businesses searching for promotional products. Finding a promotional product exporter or supplier that offers discount prices can help you to save on the cost of your advertising and marketing activities. One way to save money on the cost of corporate gifts is to locate a supplier that offers items at wholesale rate. This will typically provide you with the lowest price per item. Another way to save money is through the availability of volume discounts. Many exporters and wholesalers offer promotional   

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