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Knowledge Base Articles

  • Promotional Gifts - Successful Marketing Tools

    Marketing forms one of the pillars of any business organisation. The key to successful business lies in effective marketing. The importance of marketing cannot be ruled out especially in a scenario where in each one tries to outdo its other counterparts. Planning a successful marketing campaign is a very challenging task. But your marketing campaign can be a great hit if you use promotional gifts to your advantage. Promotional gifts are the perfect marketing tool that you can offer to your business. Promotional gifts can take your business to new height and get you cash in on lucrative business opportunities. The best part about promotional gifts is that they can be used to suit almost every occasion. Whatever the occasion be it trade shows, seminars, conferences, conventions and exhibitions there is one or the other promotional product for every occasion. Promotional products are a great way to get your message noticed in such occasions. If you want promotional products   
  • Consigning Creative, Unique Gift Products Can Provide High Profits

    Many home business operators create unique logoed and name-dropped gift products using simple product printing equipment. Utilizing simple product printing equipment such as a hand operated pad printer, or dye-sublimation gear, they create gift products quickly, inexpensively, and on a "spec" basis, meaning small quantity. With such equipment, the artwork, which is the valuable component in this idea, can be quickly applied to a blank product for a few dollars in set-up costs, and pennies per item. The value of the blank is thus multiplied many times by the application of a few penny's worth of ink, if that ink conveys a funny image, a souvenir name drop, or a commemorative logo. Here are just two case studies. Ron Ellis was famous for printing on, of all things, coconuts with zippers! Ron, a retired Marine, Shriner, and a professional clown, worked from his home in Albuquerque. He was devoted to children's charities. The coconut supplier produ   
  • How to Import from China

    China's factories seem to be humming 24 hours a day. Almost anything that you can imagine is made in this country. Because of lower wages and overall costs, prices for wholesale imports from China are almost unbeatable. It's logical to import products that fit your market strategy from China. With some patience and due diligence, you can locate reliable suppliers in China. Instructions         1 Choose one or two narrow product categories to import, initially. If you sell toys, perhaps you can add action figures from China to your product line. If your categories are too broad, you will spend a lot of time finding wholesale distributors and getting price quotes.         2 Find and record the International Trade Codes (ITC) for the products that you want to import at TradeInfo. This information makes it easier to get quotations from different companies, because the codes are used wo   
  • Why Should I Choose Promotional Watches to Advertise My Business?

    In a marketing world full of advertisements and distractions, printed promotional products and corporate gifts are very good at offering a multitude of ways to publicize your message in an inexpensive way. It is more likely that promotional gifts which you distribute among your prospects will be remembered by them for a long period of time. Promotional goods are widely appreciated by both clients and employees as they offer professionalism, flexibility and usability. They are excellent marketing tools and improve your productivity levels in the long run. Among different promotional items available, promotional watches are great gifts and are less expensive as compared to some other promotional products like USB flash drives, radios, Mp3 players, internet phones and memory sticks. They earn goodwill and appreciation from your recipients as most of the people see watches as expensive promotional items. Watches are offered in different shapes and    
  • Shenzhen Factory Inspection - Making the Best of The World's Manufacturer

    Shenzhen, China may be the biggest city you've never heard of lying in the heart of the Pearl River delta, this amazing place is now home to an estimated 30 million people. It's also part of the world's largest manufacturing hub in conjunction with Guangzhou (another Chinese mega-city only an hour away from Shenzhen). So if you're considering outsourcing your production capabilities sooner or later you're going to spend some time looking at Shenzhen. When you do you'll be amazed at the amount of choice available to the first time outsourcer, there are hundreds if not thousands of factories in the area and whatever your specialisation you'll be able to find a host of companies willing to make your products at competitive rates. In fact it can be that overwhelming amount of choice that can cause headaches for you. How do you know if the supplier you are talking to is ethical? How will you work out whether the workforce isn't made up of child labour? Or wh   

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