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Knowledge Base Articles

  • A Promotional Items Primer

    If you're reading this, you're interested in, and probably looking for, a promotional item. Perhaps you have an upcoming trade show or other event, or you're looking for an item to include in your next direct mail piece or as a leave behind for your sales reps. There are thousands of promotional products and thousands of ways to use them. Out of this myriad of options, your goal should be to create the perfect promotional product for your needs, whatever they may be. Hopefully this article can help. What are promotional items? Promotional items are products that have been custom imprinted with a logo and/or message for use in marketing or advertising. Some products are common in everyday life, such as promotional pens, mugs, bags and notebooks. Other products are almost always used in a promotional context, such as stress balls, lanyards and koozies. Sometimes you may be surprised at the variety of things that can be imprinted. Fishing lures, for example, probably don't   
  • Promotional Items to Give to Staff?

    Many businesses in the UK utilize promotional items as part of their advertising and marketing campaigns. Now, even more businesses are seeing the use of promotional items to give as gifts to staff. Promotional items can be used as staff presents for a number of reasons, depending on the type of promotional item you are using. Here are a few examples: Promotional pens - give these out to your staff freely so they can use your promotional item every day. Promotional mugs - every staff member should have a promotional mug to use at the office. Promotional mouse mats - every office has computers, you might as well give each of your staff members one of your promotional mouse mats to use on their desk. Promotional bags and folders - a great gift for an employee who has done a great job or is working on conducting or putting together a seminar or trade show. clothing such as t-shirts - perfect to use as office wear.    
  • The Value of Partnerships in Chinese Wholesale Business

    This article is based on the notion that Chinese markets typically encourage cooperation between merchants. This is an important consideration for anyone that wishes to penetrate that market. It is also an important consideration from the perspective that it can make your business much more profitable than its current status. Making the best out of partnerships in Chinese wholesale business The key to long term success in the Chinese wholesale market is to build partnerships. These partnerships will help you to make sense of the market and deal with all the changes that are happening within the industry. You will also get assistance from the various people that are within the loop: Reciprocal assistance: Make sure that you are providing some sort of service in return for the support that you get from your colleagues. If you are aggressively single minded then that might end up killing the business relationships. For example   
  • Digital Promotional Product - The Hottest Thing For Marketing

    Large numbers of companies are competing with each other to establish their brand name and get noticed by the prospective clients through various kinds of mediums. Today, the hottest "in" thing that majority of the companies opting is the digital promotional products so as to make their presence in the market. Digital promotional gifts are the most ideal promotional gift to promote the brand of your company. Some of the digital promotional gifts include USB drives, mini digital camera, mini digital photo frame, MP4 player, bubble calculator and calendar clock calculator. Apart these, roll up calculator projection talking clock, pen holder with radio, mini USB mug warmer and USB lava lamp are several digital promotional products that can be given for the promotion of your company and brand. The digital promotional products can be personalized as well, as you can engross the name of your company, or the caption of your product with the contact information. The digital promotiona   
  • Water Bottles Market Your Company to the Masses

    When you buy a newspaper ad, you pay several hundreds of dollars and you are able to market yourself to a few hundred people. Essentially, you are paying one dollar for each customer. When you advertise on television, you pay thousands and reach a few thousand. In this regard, you are paying about two dollars for each customer that comes in your store. This means if you pay $4,000, you should get about 2,000 customers after the television ad. However, why spend this much and get only a few results when you have something like promotional gift marketing. When you use promotional gift marketing with something like water bottles, you are marketing your company to a lot of people for a very small amount of money. For example, if you spend two dollars on every bottle, and each bottle brings in four customers, you are paying $.50 per customer, and that is much better return on investment than through television and newspaper advertising. How can some