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Knowledge Base Articles

  • Should You Buy Cheap Chinese Promotional Items?

    The Peoples' Republic of China has now become an Oriental backyard and a mass factory base for many cheap products. In the last decade China seems to have proliferated the world's trade and commerce zones in virtually every industry. They are exporting heavy ATV vehicles to promotional items to almost all countries of the world. But recently the Chinese make cheap toxic dolls, glows and promotional items for birthday parties came for world flak in media. Considering that every company and individual wants a good reputation, should one touch any of the cheap Chinese promotional items? They may be good but they are cheap and lethal? Is it advisable for any company to gift away items with the oriental tag? Many questions like low price, quality, and durability are confusing marketing teams looking for innovative ideas. Well, all promotional items coming from China are not bad. They may be cheap and low-priced but they still sell in departmental st   
  • Make Your Event Memorable - Plan Carefully With Promotional Products

    For any special event, promotional products make such an experience even more meaningful. Take your carefully planned occasion and enhance it. You can accomplish this by creating enthusiasm, incorporating a creative theme, instilling motivation, and manifesting positive impressions. Promotional products help make your happening distinguished. Regardless of how much time and effort you have spent in planning, it is important to remember the importance of promotional products and their integration into your special day. Don't miss the opportunity to engender long-lasting positive memories of your organization or event. Be sure that it is happily remembered for months or even years afterward by including promotional products. Create Anticipation Send out promotional products in advance as reminders of that upcoming special event. Generating interest beforehand is key. Incorporate your unique theme into the promotional product concept and establish that feeling of exci   
  • Promotional Products Guide

    Promotional Products Specialists Who doesn't love receiving a free gift? Think about every convention, event, expo, or trade show, that you have ever attended. Chances are the phrase, "I really can't wait to get some free stuff" crossed your mind. You might find it hard to believe but companies live for this. It's a chance to give you, the consumer some type of promotional product in hopes that you will use it or keep it with you. They know that in the future you will promote their company by showing their promotional item to a friend, colleague, or just about anyone. These promotional products can be just about anything: shirts, bags, hats. You name it and it can be a promotional product. Promotional products are not only a superb tool in getting your company recognized, but a necessity. Purchasing a promotional product can go a very long way. Will results be immediate? In some cases, yes. But if you don't see the benefits right away they'll come in due time. Take my own stor   
  • Marketing Magic - The Many Uses of Promotional Merchandise

    Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu   
  • Super Promotional Products - The Multiplier Effec

    Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the " multiplier effect". Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than jus   

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