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Knowledge Base Articles

  • Doing Business With China

    The two most over-used buzzwords in business of the last ten to fifteen years are "China's Coming" and "The internet will change everything". Curiously, it's not very often that you hear both buzzwords used together - but why not ? Using the internet to do business with China has to be one of the smartest ideas around. First of all, China has some incredible advantages in terms of trade. It has easy access to raw materials and cheap labour. Its economic base is growing and there is very little that China can't produce. Secondly, it is a massive and growing market for all sorts of products and services and with an increasing taste for western brands. These facts alone make doing business with China a very interesting proposition, let alone the fact that your competitors are already thinking about how they can lower costs and/or expand sales by doing business with China. But there are a number of drawbacks to doing face to face business    
  • Promotional Keyrings - Affordable and Successful Promotional Gifts

    Do you know someone who doesn't use keys? Well, maybe you don't. Without a doubt, the majority of us possess a set of keys around - car keys, house keys and keys to lockers and safes. This goes to signify that keys are actually a fundamental piece of life and where exactly there are keys, we have a high demand for keyrings. Thus if you supervise a company and you have been in over your head seeking to think of a sensible advertising tool you can actually employ in promoting your company, a keyring just might be the most effective solution. The truth is, Promotional Keyrings are generally an affordable way out of your marketing challenges. To further make the keyrings exclusive, you might have them bespoke. Precisely why are personalised keyrings an intelligent alternative in relation to promotional products? As outlined earlier, keys have proven to be an important part of people's day-to-day lives. So if a set of keys are affixed to a keyring t   
  • How To Select The Right Promotional Product

    Every business wants to enjoy the high position in the business arena. They should have the highest number of sales, huge profit margin, the best resources, and the dependable employees. All these factors contribute to make your business a hit. Apart from these factors, there is one more factor which plays a crucial role and that is promotional product. Promotional products should be effectively used to build business strategies, consolidating business identity, reinforcing your corporate message, and boosting sales promotions. You can achieve all these activities easily by using promotional products. There are innumerable promotional products available in the market but you have to be careful while selecting the best one from the lot Promotional products should be selected according to your business genre and needs. If you are into leather business, then gifting promotional umbrella won't be a wise decision, instead gift promotional pen in a leather case. By this recipients w   
  • Where And When To Use Promotional Products

    To aid visibility exhibiting at trade shows, for new product launch, sending gifts to customers. Using Promotional Giveaways is the solution to target a wide range of audiences, and will impact your customers with instant effect. Recurring business It is generally accepted that fresh customers who receive promotional products will, on average, return sooner and more often; also, they will spend more money than new customers who, for example, receive coupons. Incorporating a Promotional Item with a mail promotion will increase the number of replies by 50% and the use of Promotional Products as an inducement to respond will generate four-fold the number of replies compared with a typical traditional sales letter. Use of business gifts and promotional items Promotional products and gifts can be implemented in a vast variety of areas, such as Trade Shows, Conferences, Marketing Campaigns, Anniversaries, Exhibitions and Openings. Staff Incentives, Customer Loyal   
  • Greener Water Bottles - Aluminum and Stainless Bottles Are a Safe Bet

    We all know that drinking bottled water leads to the creation of vast amounts of waste. Americans alone are adding 30 million PET water bottles to landfills every single day! Much of the plastic that results from recycling pet bottles ends up going unused. Even the manufacturing and transportation of the bottles takes a toll in the form of millions of barrels of fossil fuels being consumed. Fact is, using a reusable water bottle is good for the environment. But all reusable bottles are not created equally. So what are the choices? Plastic Bottles. There are many kinds of plastics used in water bottles, and there is a lively debate on which ones are safe and which ones can leach harmful toxins. For the sake of this article I am going to leave plastic off the list for the simple reason that I don't like the taste of water that has been sitting in a plastic bottle for over a day. I like my water to taste like water. Glass Bottles.    

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