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Knowledge Base Articles

  • The Top Classes of Promotional Items

    Advertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv   
  • Promotional Items Customers Love: Wholesale Hats Top The List

    Coming up with new promotional items for trade shows and conventions can be a tedious, time consuming job. You may feel like you've run the gamut of new or interesting promotional items over the years, but the good news is that customers continue to prefer traditional items like wholesale hats. If you really want to give your customers something they'll use and appreciate, consider offering some of the following tried and true promotional gifts, including wholesale caps. Consider A Wholesale Hat In Your Company Colors If you have a strong brand image that's easily identified by colors, wholesale caps are an excellent promotional item. You can order knit caps striped in your company colors or invest in embroidered wholesale hats that have your company name and logo on them. In fact, hats often top the list of people who are asked which promotional items they like the most. The beauty of giving each visitor to your trade show    
  • Custom Water Bottles: Do They Get Potential Clients' Attention?

    In advertising, thinking simple can be as valuable as thinking in depth, especially when you need to cut advertising costs. For many companies, advertising on a budget doesn't entail new solutions; it entails revisiting old solutions with new insight, such as advertising with promotional products. The promotional products industry generates billions of dollars annually, and the reason is simple: promotional products-also known as corporate giveaways-actually work. According to Promotional Products Association International (PPAI), a research organization started in support of the international promotional products industry in 1904, 76% of people that receive giveaways remember the products' information, and trade booths that feature at least one giveaway are 50% more likely to be visited than booths that feature none. PPAI's statistics reveal the efficacy of giveaways. But the concern remains about whether some giveaways are more effective than   
  • Promotional Conference Folders - Ideal Giveaways at Business Events

    Out of the many promotional items and gifts, promotional conference folders are the best give-aways at business events, seminars as well as trade shows. These folders, available in designs and materials such as leather, synthetic as well as fabric can be easily personalised with your company name and logo on it. Conference folders can work to improve your brand image and get you all the visibility you need, primarily in two ways, i.e. your clients and customers and your employees.   Internal Brand Visibility  Your employees know how to ideate, manufacture, supply and market your product and services but don't often realise their relative importance, or for that matter, the scope and size of your business. Using common wholesale stationery may be convenient but may not always work to your advantage.  Check in various departments! Check for all that your employee needs to carry around during a normal working d   
  • How To Give Away Promotional Gifts

    Everybody loves getting things for free, especially if they are useful or brighten up a dreary home or office. A lot of companies use giveaways to help spread the word about their companies. There is a wide range available with everything from pens to lollipops that can be branded with your logo and contact details. With the right promotional gifts you can get more people coming to you. In some ways it can seem counter productive. A lot of things cost money and surely by giving things away you are adding to your costs? How can people afford to do this and still maintain a profitable business? This is why you need to be clever and cunning when giving away free items. One of the most obvious places to offer people free things is during trade fairs or business networking events. It is still important to have plenty of business cards and literature to hand in order to make sure people remember you. However it is also worth adding something