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Knowledge Base Articles

  • How to Find the Best Promotional Items and Corporate Gifts

    As a business owner or corporate gift buyer you know how hard it can be to find just the right promotional items or business gifts. Do a search on Google and you have literally millions of choices staring you in the face. It's hard to find the best deal on the best item. But all that's about to change. I worked in the industry for years and I can tell you that there's a lot of money "left on the table" when you're looking at higher end products and plenty of "overstock" options when looking for the good old cheap promotional items like pens and key chains. For this article I'll focus on corporate gifts and business promotional items. More specifically let's look at those that can be laser engraved since these often carry a higher perceived value by the recipients (when fine woods are engraved, etc.) The first thing you want to do is get some inside information on what the promotional company is paying for a product versus what it charg   
  • Why Should I Use Promotional Items To Advertise My Business?

    There are so many reasons to use promotional items to advertise your business! How can the promotional items benefit your business and increase your sales? Check out these reasons: When you give out promotional items, it will be thought of as a "gift" by the person picking it up or receiving it. Most think of a "gift" positively, which will result in positive thoughts about your business. This is true no matter how the customer receives the promotional items. The scenarios are endless! At the end of a purchase, you could thank the customer with a promotional gift. At a conference or expo, you can have attendees sign up for a mailing list and not only get your future mailings, but get a promotional item. You can even give promotional items to your employees - like stress relievers or company shirts - and make them feel positively about the place they work. Promotional items make everyone and anyone picking them up feel appreciated    
  • Online Promotional Business Tools You May Not Have Tried Yet

    The internet has become a one stop business shop for all imaginable businesses. It has also become one great tool for most businesses' advertising and promotions. One business promotional method that online business owners take advantage of is electronic mail or email. Most email accounts can be opened for free, particularly if it will just be for personal use. The only investment you will ever spend if you ever plan to use email as a promotional tool is your time. As soon as you have a list of email addresses of your potential customers then you can be on your way to building your own business network. Sending an email is also one of the best ways to get your message across via the internet. Promotion details can be readily included in the email content, or you may opt to add attachments for more details. However, if you do not have the time to regularly check on an email account, mailing lists is the next best option. Another great w   
  • How Reusable Water Bottles Will Save the World

    The fastest growing environmental hazard is not global warming or fresh water shortage, it is poor waste management - and chief culprits of waste are plastic drinking bottles. With all the efforts to increase recycling among the average person a recent poll found that only thirty-percent of plastic bottles are recycled. For whatever reason that number is drastically reduced for water bottles which only see a meager twelve percent of users recycle. So, how big of a problem is it then? Forty-million plastic bottles a day are thrown away and end up in landfills or as litter. This problem is compounded by the fact that this is a fast growing trend. In 1990 the United States bought and produced 1.1 billion pounds of plastic and in 2002 that number jumped to 4 billion and is currently estimated even higher. People have become obsessed with bottled water and other soft drinks and are irresponsibly disposing of them. What's more, disposable plastic bot   
  • How Much to Spend on Promotional Gifts

    Promotional gifts come in all shapes and sizes. They also come with all sorts of price tags attached. Although you don't want to break the budget with the money you spend on promotional gifts, it is also extremely important to keep in mind that your promotional gifts are important and that you do have to fork over some cash for them. How do you determine how much to spend on promotional gifts? Here are a few things to keep in mind when you're setting that budget: How large is your company? The larger your company, the more you'll have to spend on promotional gifts, especially if the goal of the promotional gifts is to help your company grow. Of course, your budget overall will be much larger with a larger company than with a mom-and-pop shop. In general, think in terms of percentage of the overall budget instead of in terms of dollar amounts. Who will receive the promotional products? Promotion gifts that you give away at a state fair will be much le