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Knowledge Base Articles

  • Custom Lanyards For Company Promotions

    Companies frequently use custom lanyards to promote their business. They have learned that they can get quality advertising by using this simple tool. If you are unaware of the benefits of having custom lanyards working for your company, it is time to learn. Listed below are a few of the reason why you should get your own lanyards designed. Lanyards can be completely customized. Unlike many promotional products that only permit you to make a few choices, a lanyard will allow you to be involved in every step of the manufacturing process. You start by selecting the material that you want, and then you get to choose how your lanyard will be dyed. For detailed images, the dye sublimation process is advised. However, if you are planning a relatively simple design than the traditional method of silk screening will be more than sufficient. Everything that is printed on the lanyard will be up to you. You can choose to have the name of the co   
  • Doing Business With China

    The two most over-used buzzwords in business of the last ten to fifteen years are "China's Coming" and "The internet will change everything". Curiously, it's not very often that you hear both buzzwords used together - but why not ? Using the internet to do business with China has to be one of the smartest ideas around. First of all, China has some incredible advantages in terms of trade. It has easy access to raw materials and cheap labour. Its economic base is growing and there is very little that China can't produce. Secondly, it is a massive and growing market for all sorts of products and services and with an increasing taste for western brands. These facts alone make doing business with China a very interesting proposition, let alone the fact that your competitors are already thinking about how they can lower costs and/or expand sales by doing business with China. But there are a number of drawbacks to doing face to face business    
  • Promotional Gifts Should Have Your Name Written All Over Them!

    If you have a promotional budget, giving promotional gifts should be a given. Everyone loves getting gifts and getting something with your business's information on it has the potential to bring in a lot of customers. On each and every promotional item you are giving out, you should make sure your business name shouts out loud and clear. Although there are many pieces of information that can be put on promotional gifts, your business name and logo are the two most critical items. There will be people who do not recognize your logo, even, so having your name prominently printed on each and every promotional product you purchase and give away is crucial. This will give anyone receiving the promotional gifts a chance to check out your website or call your business phone, since they will have the company's name to look up. The order most businesses place information on promotional gifts are as follows: Company name - this piece of information on each and every prom   
  • How Promotional Mugs Can Lead to Marketing Success

    When it comes to thinking of ideas for your next marketing campaign, you should seriously consider investing in promotional mugs. They have the potential to deliver better brand exposure than any other promotional product and this is exactly what you need if you want more customers enquiring after your products and services and an a potential rise in sales revenue. There are a huge range of promotional mugs to choose from such as ceramic, china, plastic and travel mugs. The most popular types are ceramic mugs, which are strong, durable and cost effective. They are commonly seen and used in offices and workplaces and even given away as business gifts to corporate clients and partners. If you have ever visited a tourist attraction, there are often ceramic promotional mugs branded with the company's name and sold as souvenirs. Your company too can brand your own range of branded mugs and attract customers at a trade show or promotional event.    
  • Custom Sports Bottles Are an Integral Part of Every School Or Business Orientation Package

    When putting together an orientation package for a school, university, or business; there are many promotional items to consider. However, perhaps the most integral and often overlooked item is the simple custom sports bottle. There are many positive promotional elements to a custom sports bottle such as a large print area to display a logo, emblem or organization message. The overwhelming need and utility of the product itself-everyone needs to drink and transport liquids. It is a cost effective way to provide a high impact, vibrant, health conscious message. It is reusable and discourages the purchasing of environmentally damaging single-use bottled water. And the fact that it is one of the most highly used promotional products of all college recruitment materials, trade show giveaways, and orientation packages. But perhaps the most important and overlooked aspects of custom sports bottles is that they are most often used publicly for positiv