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Knowledge Base Articles

  • Promotional Gifts - Ultimate Business Strategy

    The four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses. Why distributing promotional gifts is an ultimate business strategy? Experts online believe that promotional products are an ultimate business strategy becau   
  • The Benefits Of Promotional Merchandise

    Near the end of the business presentation you hope impressed board members, thunder cracks loudly and rain begins to fall in steady force. The corporate heads suddenly look to be a very somber group indeed. Pull out your printed promotional umbrellas and pass them around. Your likeability meter has just moved to the highest measuring point. This benefits you with a better chance of securing business dealings with the corporate leaders who hold the power of deciding who is awarded with business contracts. Promotional merchandise holds many other benefits which make them a worthwhile consideration. Those printed, promotional umbrellas you just gave away will keep your business in the forefront of board members minds, even if you are not the only hopeful to make a presentation to them today. Another benefit of promotional merchandise is that it permits you to advertise your business on a large scale with less out of pocket money than most any other advertising met   
  • The Advantages of Promotional Mouse Mats

    If you're looking for a promotional item for your company, why not try promotional mouse mats. Mouse mats make great gifts to employees, clients, and potential customers alike. There are a number of advantages to using promotional mouse mats to promote your company. Here are just a few of them: Price: Promotional mouse mats are quite inexpensive, especially when compared to how often your customers will actually keep and use them. Other, less expensive items may be your cup of tea, but often, these items are thrown away with the trash after only a day or two. In fact, some may never make it home from the conference or event. Promotional mouse mats are inexpensive enough to hand out, and they are an efficient use of the money in your advertising budget. Usability: Promotional mouse mats are, after all, practical. Most home own a computer, and mouse mats are needed for desktops. These items have to be replaced often because they simply because worn or    
  • Self Expression And Hydration For Kids Using Custom Water Bottles

    One of the simplest gifts to improve your child's health is the use of a personalized water bottle. Doctors recommend at least six to eight glasses of water each day. Compared to the flashy soda cans and pop bottles, a clear glass of plain old boring water can lose appeal for most kids. Let alone drinking six to eight glasses of boring water. Keeping hydrated is crucial for all humans and kids tend to be far more active then most adults and thus tend to need more water. Using personalized water bottles for kids is a great way to make drinking water more attractive as water bottles are trendy to own. These come is many colours styles and designs. With so many options, there is likely a water bottle to match their current passion, be it Barbie, Batman or Elmo. Some come in stainless-steel for a little extra money and are commonly considered safer then the their plastic counterparts. Many personalized bottles come with simple prefabricated designs   
  • Managing a Publicity Campaign for Chinese Wholesale Products

    This article gives readers hints on how they can manage a publicity campaign for Chinese wholesale products without failing on different fronts. It will also provide some information on the best way of penetrating the market and staying relevant when new changes are introduced from time to time. Make sure that your presence in the market is on a firm footing There are many competitors that would like nothing more than to take your place in the market. China is very competitive and you need to consider the following measures as part of you rescue package: Website visitors: You need to be both artful and scientific in the way that you handle the visitors to your website. On the first instance you need to ensure that they are there for a long period of time. On the second instance you need to ensure that they actually buy the products that you are selling. The attraction is the contextual content that you set up. Try