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Knowledge Base Articles

  • Do Promotional Gifts Really Work?

    Companies spend millions of pounds in promotional gifts. But the question is: Do promotional gifts really work? The answer is yes and no. Promotional products bring expected results when you select promotional items which work with your target audience, a gift which impresses the recipient and compels him to use it. Promotional gifts turn out be a waste of time and money when they are selected without giving a lot of thought. Poorly designed promotional gift disturbs customers, no end. Experts say that many companies distribute promotional gifts to get sonic results but they can get discernible results if they use it in a planned and structured way. That's why it is very important to distribute promotional products which really work with the audience. David L. Weiner, author of the Complete Sales Promotion Handbook for P-H-C-P Wholesalers offers three basic reasons why a company should distribute promotional products to its customers: To generate good will    
  • How to Buy Wholesale Products From China

    With its low wages, business-friendly investment laws and immense labor force, the People's Republic of China has become the world's workshop. Not only do US mega-retailers source most of their products from China, but small shops, wholesalers, online resellers and manufacturing concerns buy from Chinese factories, as well. Individuals interested in importing raw materials and consumer goods for their operations can draw on this resource by learning a few basic customs and procedures. Going to the Sources     Attend a trade fair to meet directly with Chinese wholesalers and manufacturers. A China Sourcing Fair takes place annually in the United States, offering buyers a up-close look at goods, including electronics, household goods, tools, toys, clothing and shoes, currently on offer from Chinese factories. This fair requires only your business card, printed with a company name, for admittance. If you have the means and desir   
  • Buzz Your Presence in a Refreshing Way With Promotional Water Bottles

    Promotional items have become a great way to spread awareness of your brand among your potential customers. Companies are quickly realizing this fact and are swiftly moving towards using free merchandises to promote their products and services in a very cost effective way. First of all advertising through television, print media and even internet is definitely costly, which consumes a major chunk of any company's marketing budget. That is where promotional products score a big way. They provide maximum area coverage with minimum budget. Promotional water bottles are perfect choice for promotion activities as they are extremely cheap and extremely useful. One of the biggest reasons behind the success of water bottles is that they are needed by everyone everywhere. All people irrespective of age and gender carry a bottle while traveling, jogging, exercising etc. Therefore, it is a perfect way to enter into the daily lives of customers. These bott   
  • Promotional USB Flash Drives - Buyer Beware

    When you think of the promotional USB flash drive industry what words come to mind? Deception, scandal, fraud? I am guessing no. However, for those looking to purchase customized USB drives those words may be closer to your reality than you think. Buyer beware, this is a perilous industry. The majority of USB drives come from China. Virtually no USB Wholesaler carries inventory. This means that they never physically see your product. Therefore, quality control is a serious issue and the possibility of receiving defective flash drives is pretty high. Below are some of the more common mistakes that wholesale USB consumers make and some advice that will help you avert these pitfalls: Penny Saver #1: Saving $100 can cost you $1000's! Do not put your brand in the hands of an untrustworthy USB provider. Problem #1: Buying low quality wholesale USB's can ruin your professional credibility! 90% of USB horror stories start right here.    
  • How to Calculate Shipping Fees from China?

    Calculating your shipping fees allows you to anticipate the costs involved before physically shipping a package. In the process, you may also elect to pay for and print out a label to save yourself some hassle when shipping packages. Most shipping companies offer an online shipping calculator for you to use when estimating shipping costs or purchasing labels. All that is required are the package dimensions, weight and shipping locations Instructions 1. Measure the length, width and height of the package using a tape measure. 2. Weigh the package using a postage scale. 3. Go to your chosen shipping company's website and click on their "Rates" or "Quotes" section. You will probably be using either the United States Postage Service, UPS, FedEx or DHL -- you can find links to these pages in the References section below. 4. Enter the origination and destination addresses, along with the length, width, height and weight measurements. Click "Next," "Continue" or "Get de