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Knowledge Base Articles

  • Think Ahead With Promotional Gifts

    Marketing experts, across the globe, are unanimous in two points with reference to promotional gifts:- Any company can use promotional gifts to promote their business The future use of promotional gifts will only increase and they will be more effective in times to come. What makes promotional items a promotional vehicle of the future? Online experts believe that in future companies will try to concentrate on selective audience and will focus their strategies on niche markets. A research paper from Baylor University indicates five recent trends in relation to promotional products:- Advertisers are only beginning to learn the advantages of a complete marketing strategy comprising of both mass media advertisements and promotional gifts. There is too much congestion in the mass media which is creating an ever-increasing opportunity for promotional gifts programs. Companies have realized that in case of mature markets, especially i   
  • Sport Water Bottles Are Crucial to Any Sports Person

    Sport water bottles are an important part of any athletes' general equipment set. Hydration is very important to keep the body functioning as good as possible. When you are not participating in sports, you need to make certain you keep enough fluids in your system to keep your performance at the highest level possible. However, sports bottles are not just for the athlete. If you are interested in improving your general health, drinking a lot of water and other beverages that are low in calories can help ensure that your body is as healthy as possible. Having a high quality bottle that is easy to carry around can do a great deal to help with that. The first step in picking out the best sport water bottles for your needs is to determine what sport or activity you are going to use the bottle for. Bottles with nozzles or flip caps are often preferred by cyclists because they do not require the use of both hands. However, these water bottles are not   
  • Why Use Aluminum Logo Water Bottles to Advertise Your Company?

    In the world of advertising, whatever draws positive, sustained attention to a product or service and improves its sales is considered a good advertising method. From TV ads to people having a company logo tattooed on their forehead; there isn't much that hasn't been tried in the name of improving profit margins. But one of the most successful ways of selling a company's offerings-and also one of the least expensive-might surprise you: branding promotional products such as aluminum logo water bottles with a company's logo and information. How can some simple water bottles be an efficient means of advertising? To find out, you have to think simple instead of complex. Four Reasons Why Aluminum Logo Water Bottles are Great for Advertising 1. They Get Seen Whether your advertisements are long, expensive TV ads played during prime time or small print ads placed in a local newspaper, they accomplish nothing unless people see them. And   
  • Safe Water Bottles - What is BPA and How to Avoid It

    So what's all this talk about unsafe water bottles? You may have caught wind of some of the controversy surrounding polycarbonate plastic water bottles and the chemicals used in their manufacture. You may have heard the term "BPA" or "Bisphenol-A," but educating yourself about this harmful chemical and choosing safe water bottles probably seemed like a chore, not the way you want to spend a Monday night or Saturday afternoon. This article contains all the information you need to know to make informed decisions about safe water bottles that are both recyclable and suitable for multiple uses.  What is BPA anyway? BPA was first discovered in 1891, and manufacturers have used this monomer for at least fifty years. It is a key ingredient used in the epoxy resins that go into making the nearly shatter-proof polycarbonate plastic water bottles, which have become so popular with fitness and outdoors enthusiasts. Even though BPA has long been suspect   
  • Do Promotional Gifts Really Work?

    Companies spend millions of pounds in promotional gifts. But the question is: Do promotional gifts really work? The answer is yes and no. Promotional products bring expected results when you select promotional items which work with your target audience, a gift which impresses the recipient and compels him to use it. Promotional gifts turn out be a waste of time and money when they are selected without giving a lot of thought. Poorly designed promotional gift disturbs customers, no end. Experts say that many companies distribute promotional gifts to get sonic results but they can get discernible results if they use it in a planned and structured way. That's why it is very important to distribute promotional products which really work with the audience. David L. Weiner, author of the Complete Sales Promotion Handbook for P-H-C-P Wholesalers offers three basic reasons why a company should distribute promotional products to its customers: To generate good will    

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