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Knowledge Base Articles

  • Starting a Business in Shenzhen, China - 5 Reasons to Do So

    Shenzhen, China is the centre of the country's economic miracle. In just over 30 years Shenzhen has been transformed from a tiny little fishing village to the most prosperous "Special Economic Zone" in China. Because of this many companies look to open their first Chinese office in the city and there are certainly many good reasons to do so. So here are five of the best to get you started. Proximity to Hong Kong Hong Kong is only a few miles away and there are multiple easy to access crossing points dotted around the city. The busiest border point is Lohou where tens of thousands of people sally back and forth every day. For expats this means it's both convenient and cheap to get into Hong Kong with a round trip journey on the island's MTR system costing around 100 HKD (around $13 USD), and station hopping between points after crossing the border is good value too (usually no more than 10 HKD). For businesses that mea   
  • How to Buy Wholesale Products From China

    With its low wages, business-friendly investment laws and immense labor force, the People's Republic of China has become the world's workshop. Not only do US mega-retailers source most of their products from China, but small shops, wholesalers, online resellers and manufacturing concerns buy from Chinese factories, as well. Individuals interested in importing raw materials and consumer goods for their operations can draw on this resource by learning a few basic customs and procedures. Going to the Sources     Attend a trade fair to meet directly with Chinese wholesalers and manufacturers. A China Sourcing Fair takes place annually in the United States, offering buyers a up-close look at goods, including electronics, household goods, tools, toys, clothing and shoes, currently on offer from Chinese factories. This fair requires only your business card, printed with a company name, for admittance. If you have the means and desir   
  • Promotional Clothing - A Stylish Advertising Solution For All Seasons

    Promotional clothing has long been a popular choice among companies who are looking for superior promotional items for their business. Why is promotional clothing so popular? If the goal of your marketing company is to see enhanced brand recognition and plenty of exposure, the benefits of promotional clothing are unparalleled. Promotional apparel can be versatile and fit a variety of industries and a variety of target market sectors. If your business needs a stylish advertising solution for all seasons, your business wants promotional apparel. When is the slow season for your industry? If there is a particular time of year that has slower sales for your business, offering promotional apparel can be a great solution. Jump start your business during the slow season by offering promotional clothing items to your customers and employees. You can find season-specific clothing like fleeces, tank tops, sweatshirts and so much more to promote your business during these slower seasons.   
  • Promotional Gifts - Ultimate Business Strategy

    The four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses. Why distributing promotional gifts is an ultimate business strategy? Experts online believe that promotional products are an ultimate business strategy becau   
  • What Do You Think? Are Plastic Water Bottles Eco Friendly?

    Have you ever thought about how many plastic bottles get thrown away each week? Well I certainly hadn't thought of it before. At least not until I found out that a lot of the bottled water out there isn't anything but tap water in a bottle. That got me started investigating bottled water. I found out that there are more than 60 million plastic bottles of water produced, transported and disposed of every day. And that's just here in the United States. Think about that for a second. 60 million a day means that there are 21 billion 900 million plastic bottles disposed of each year here in the US. When you consider the whole world it's astounding. So just from that information alone. Are plastic water bottles eco friendly? Not only did I find out, much to my surprise, how many get thrown away daily. I thought about the fact that plastic bottles are a petroleum product so I wanted to know just how much it takes to make that many bo