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Knowledge Base Articles

  • Promotional Yardsticks - A Winning Trade Show Give Away

    Promotional products are a necessary part of the whole trade show experience. As a participant, you want to excel at building new clients, networking, increasing sales, circulating your brand, and marketing your business. The marketing experts have performed numerous studies time and again proving that promotional gifts enhance these exact tasks. When planning your next trade show experience, you should not be asking yourself, "Am I giving away promotional products at this event?" Rather, you should pose the question, "WHAT promotional items am I giving away for this trade show event?" While any knowledgeable promotions professional can assist you with the decision making process, choosing an item like promotional yardstick would be wise. First of all, the implications during the show are enormously wide. This is a larger quality item - one that visually begs for more attention than smaller items like stress balls, key chains, or    
  • A Touch of Class - Quill Promotional Pens

    You can include a touch of class with your next promotion by using quill promotional pens as your promotional item. These quill pens are exquisite writing utensils - gliding across the page, beautiful in hand. Not your ordinary click pen, quill promotional pens are a step above the rest with elegance and beauty. Your clients, staff and recipients of these quill promotional pens will notice the thought that you put into choosing these exquisite writing instruments. Your care, thought and 'thank you' to them will be noticed every time they use the pen you've given to them. A quill promotional pen is a gift or promotional item that goes a long way - the pen is functional yet luxurious, a sign to your client or customer that you appreciate the business that they bring to you - in short, you appreciate them. A little promotional item such as a quill promotional pen can go a long way, and spending just a few lira on a quill pen can really make the difference in your client rel   
  • The Strategies of Bargaining in China - Tips for Successful Business

    A popular saying goes around in China, "Everything in China is negotiable." Shopping, selling and buying seem like games that are played between buyers and sellers on the street stores, vendors or in the wholesale markets. However, as a rule of thumb, don't bargain at large department stores, corporate chains as the prices are fixed, and the sales persons don't have the right to modify them. In the market, everyone is out there to make money, and you have to learn the rules so as not to get something that would throw you into deep regret. 1. Opening with some basic Chinese sentences. Don't worry that it would throw you into a headache Chinese conversation. A few opening up sentences like Ni hao(Hello), Duo shao qian(How much) can put a smile on the face of the sales person and cultivate the relationship. 2. Bring a calculator with you if your Chinese is not effluent enough to carry out a conversation. Do not always think that you can c   
  • Marketing Magic - The Many Uses of Promotional Merchandise

    Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu   
  • Raising Awareness With Promotional Products

    What are your marketing objectives? If one of your business goals is to increase brand recognition within your target market, promotional products are the affordable and effective solution your company is searching for. Promotional products get the attention of your target market in a positive way. You can start raising awareness with promotional gifts for your brand very quickly too. What do you want your target market to know about your business? Do they know your business message, its values and goals? Do they know what separates your business from the competition and why your products and services are far superior to anything else available in the marketplace? Ensure that your company message, products and services are portrayed to preferred market sectors in the right manner. Your business can invest in promotional products that address your market sector by gaining their attention through promotional items they want and need. Promotional products can help your busi   

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