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Knowledge Base Articles

  • Promotional Items - Any Time is a Good Time

    If you are thinking of adding promotional items to the scope of your marketing techniques, congratulations. The statistics prove that promotional items increase the effectiveness of several aspects of any business. They can assist you in establishing your brand, enhancing brand identity, encouraging would-be clients to choose you over other competitors. They also have the power to generate fresh leads and raise the response rates for direct mail strategies. Furthermore, promotional products add to the success of trade shows and in the end facilitate customer loyalty. The next opportunity for you to invest in a promotional product campaign is just around the corner. Reflect on the following examples for inspiration on your next marketing strategy. o Build customer loyalty. Promotionals can help your clients establish positive associations about your company. Free products make an impression and increase the likelihood that people will return to your business. The studies    
  • How Much to Spend on Promotional Gifts

    Promotional gifts come in all shapes and sizes. They also come with all sorts of price tags attached. Although you don't want to break the budget with the money you spend on promotional gifts, it is also extremely important to keep in mind that your promotional gifts are important and that you do have to fork over some cash for them. How do you determine how much to spend on promotional gifts? Here are a few things to keep in mind when you're setting that budget: How large is your company? The larger your company, the more you'll have to spend on promotional gifts, especially if the goal of the promotional gifts is to help your company grow. Of course, your budget overall will be much larger with a larger company than with a mom-and-pop shop. In general, think in terms of percentage of the overall budget instead of in terms of dollar amounts. Who will receive the promotional products? Promotion gifts that you give away at a state fair will be much le   
  • How Can Eco Friendly Water Bottles Contribute to My Health and the Health of the Planet?

    Let's face it, we all need to do our bit to help the environment today and an eco friendly water bottle is one easy way to help. It can be glass or stainless steel and should contain no harmful chemicals in its composition. If you select the right one, then your health and that of our planet can improve and here's how. Did you know for example that over sixty million plastic bottles are used and thrown away each day in the US alone? Just think what that number is for the whole world! With an eco friendly water bottle you are contributing towards reducing that number by using the same container over and over again and hopefully not buying or using any plastic bottles again for your water. When you consider that bottled water is no better for you than the tap variety and in many cases is the same poor quality and comes from the very same source but costs $2 - $4 a gallon! The best eco friendly ones are either glass whic   
  • Why Custom Water Bottles Are An Excellent Way To Promote Your Brand

    Customized water bottles featuring your logo or branding are an excellent idea for a promotional giveaway item that will fit in well with almost any event or situation that you can think of. These days pretty much everyone uses a reusable water bottle, not just for going to the gym but also to carry water with them on a day to day basis wherever they are going. A growing number of people take water to work, when out walking and even when running errands. When you put your brand on their water bottle you are guaranteeing some extra exposure for your company. Let's take a look at some of the main reasons why custom water bottles are a great tool in your marketing arsenal. Increasing Your Brand's Visibility As touched on above, handing out some customized H2O bottles can help to increase your visibility simply by getting your name and/or logo in front of as many people as possible. Even if we consider only the person who ends up receiving   
  • Should I Promote With Custom Baseballs?

    If you are a small business owner, you understand how difficult it can be to stay visible in the marketplace. To move from "survive" to "thrive," you need an unforgettable marketing strategy. Printing your company's information on offices supplies and apparel is a smart and affordable way to impress consumers. But have you ever considered advertising yourself on athletic gear? Maybe you should, especially if you really consider just how many people are invested in the watching and playing of sports. Do you have a customer who enjoys playing golf on the weekends? Why not give him a golf shoe bag at your next meeting? Is your coworker in a soccer league? A personalized soccer ball would speak right to her heart. Does your potential client hold World Series Tickets? At the end of your meeting, present him with a gift that not only piques his interest, but also leaves behind a favorable impression - the gift of custom baseballs.    

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