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Knowledge Base Articles

  • Promotional Gifts - Tools to Help Advance Your Business

    Promotional gifts or promotional products are usually items commonly utilized in communication programs and in marketing a business. They are usually imprinted with the name and logo of a company and may contain a company's slogan as well. These are normally handed out during conferences, trade shows, and other events held during marketing campaigns. There are times when these products are given to customers after they contracted a service or bought a certain item. These are also given to people who just want to see what is going on in these events. The first known promotional gifts were possibly those that were given out during political campaigns. These items came in the form of button badges, which was considered as a well-known method for letting the people know about a certain campaign. They were considered as the walking advertisements for politicians as well as campaigns. At the height of the giving out of these button    
  • Wholesale Business - What Are All the Significant Functions of Wholesalers?

    Wholesalers are the middlemen between the manufacturers and retailers. They mediate between other wholesalers and retailers as well. They buy products from producers and sell them to retailers. In most of the cases they avoid dealing directly with end users. Their functions include negotiating prices with manufacturers, promoting the business, handling the products, processing inventory and data, pricing, budgeting and financing and assisting the clients in marketing. Though the wholesalers can be eliminated, their functions must be taken care of by some other body like producer or the customer or another mediator. Very few manufacturers will have time to concentrate on such marketing activities and they cannot sell piece by piece according to the end user's requirement. Eventually the consumers will not require products in bulk as well. There must be someone to purchase in bulk from the manufacturers and sell them piece by piece to the end use   
  • Eco-Friendly Glass Water Bottles

    The issue of the conservation of the environment is a subject of concern and something that should be the responsibility of everyone. If we want to keep our environment as healthy as we can, we ought to start doing so by becoming eco-friendly. One way to do so is by using eco-friendly glass bottles that are reusable instead of using plastic water bottles. If you are interested in keeping a healthy lifestyle while at the same time playing their part in looking after the environment will use an eco-friendly water bottle. These bottles have become many people's favorites. Because many people are knowledgable and well versed in issues of environmental hazards especially the use of plastic containers, eco-friendly water bottles made of glass have become preferable. Glass has no chemical liner as contrasted to plastic which is damaging to the environment particularly when it is not disposed of in the correct manner. Many promotional compan   
  • Promotional Water Bottles Boost Sport and Leisure Marketing Campaigns

    Any business involved in the sports, leisure or fitness industry will never fail to do well in promoting their brand by splashing it onto a water bottle! These are one of the most used items in this industry, giving a range of businesses the perfect opportunity to advertise and build brand loyalty in an innovative way. These products are appreciated by runners; joggers; hikers; cyclists; footballers; golfers; athletes; dancers; gym and fitness class goers; fitness instructors and personal trainers. But they also make a fantastic accessory for anyone else that is on the go such as a commuter or busy mum. Branded they can show off your trademark logo and message making a highly effective marketing campaign because they: o Act as a gift that customers appreciate - thus raising your public image and encouraging brand loyalty o Remind customers about you every time they are used o Go everywhere - imagine how many people will s   
  • Hottest Promotional Merchandise

    Coffee mugs are very hot promotional merchandise. Eco-conscious businesses are replacing the use of environmentally unfriendly Styrofoam cups with ceramic, glass, and metal coffee mugs for use at work. Promotional coffee mugs also make for excellent employee bonus gifts that can be used at work or at home. Travel mugs are another hot promotional merchandise item, for on the go transport of hot coffee that will not spill and cause a serious burn or ruin suitclothes. Travel mugs keep coffee hot from home to the office, to the conference room, or to a meeting across town. You can give travel mugs with your business boldly printed on the side to employees, business contacts, and friends. Remember to reserve one for yourself as these are really handy coffee transporters as you go about your busy day. Pens, plastic, wood, and metal in ballpoint and felt tip styles are among the hottest promotional merchandise available today. We all use pens every day, at work, at home, on the   

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