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Knowledge Base Articles

  • Managing a Publicity Campaign for Chinese Wholesale Products

    This article gives readers hints on how they can manage a publicity campaign for Chinese wholesale products without failing on different fronts. It will also provide some information on the best way of penetrating the market and staying relevant when new changes are introduced from time to time. Make sure that your presence in the market is on a firm footing There are many competitors that would like nothing more than to take your place in the market. China is very competitive and you need to consider the following measures as part of you rescue package: Website visitors: You need to be both artful and scientific in the way that you handle the visitors to your website. On the first instance you need to ensure that they are there for a long period of time. On the second instance you need to ensure that they actually buy the products that you are selling. The attraction is the contextual content that you set up. Try   
  • Personalized Water Bottle Marketing - 4 Tips for Greater Success

    A personalized water bottle can make a great marketing tool as it's an inexpensive yet effective way to disseminate information about your company. According to a recent study, on average, drinking wares have a per-impression cost of $0.004 and get you a bit over 1,300 impressions over their useful life. You can have lower per-impression costs with other promotional products and you can have more impressions too. Think personalized bags and shirts. However, not every occasion calls for a bag or a shirt. As a matter of fact, some call for a water bottle. Since not everybody who's determined that giving away a personalized water bottle or two gets the full effect, here are four tips to help you market with water bottles more successfully. 1. A Personalized Water Bottle That Stands Out Works Harder For You In the world of personalized products marketing, "He who screams louder gets the attention" becomes "He who stands o   
  • Using Wholesale Promotional Golf Umbrellas to Promote Your Company

    In the sea of promotional products, it's tough to catch a fish that syncs with your company's culture and the culture of its clients. Sure, you could always settle for pens and coffee mugs. But it's a good idea to support your standard promotional products with products that stand out from the crowd. Exactly what type of products are we talking about? Well, if standing out is your goal, you could give potential clients desktop microwaves; little boxes that are ideal for re-warming a workaholic's ever cooling cup of coffee. Or you could do something even stranger: give away an apparatus that's designed to prop your head as you nod off during a public transportation ride. Believe it or not, these promotional products exist. But they might get you plenty of laughs and no sales. A better idea is to find a product that remains memorable for both its usefulness and novelty, such as wholesale promotional golf umbrellas. Why Use Wholesale Promotional G   
  • Promotional Bags: Your Company Details on Parade

    The trick to a good promotion is to attach your company details to something useful. Now, there is "private useful" like the promotional toothbrush you use in the privacy of your own bathroom, and there is "public useful" that you use out there where everyone sees you inadvertently parading the promotion. This is where promotional bags come in. Few of us can get people to wear sandwich boards for us without paying them, but easily collocated promotional bags act in much the same way. Imagine the happy recipient of your promotional gift arriving at a jazz concert in the park toting your promotional wine bag. People can notice this, especially those juggling single wine bottles and sundry picnic equipment. There it sits on the blanket, sophisticated, serene and discreetly advertising your sophisticated and serene company. What a pleasure. Here's another promotional bag scenario: extremely cool young thing rollerblades past wearing a backpack with your de   
  • Promotional Lanyards Attract and Sustain Attention

    When you invest in customised promotional products such as promotional lanyards, you are more likely to attract and sustain attention from your customers. If you want your business to grow, then you need to keep your brand in the forefront of people's minds so that it is memorable and recognisable. That's why thousands of companies have produced their own range of lanyards and have seen a positive change. Promotional lanyards are usually customised with a company's logo or marketing message. There are many lanyard wholesale suppliers who offer this service and can help you select the best type of lanyards. There are a wide range to choose from and have the capability of providing your brand the exposure it needs. Polyester lanyards are very popular, as they are cheap, practical and durable. They usually come in flat and tubular styles are commonly used for corporate events, promotions and security. Flat polyester styles offer a larger    

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