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Knowledge Base Articles
Promotional Clothing - A Stylish Advertising Solution For All SeasonsPromotional clothing has long been a popular choice among companies who are looking for superior promotional items for their business. Why is promotional clothing so popular? If the goal of your marketing company is to see enhanced brand recognition and plenty of exposure, the benefits of promotional clothing are unparalleled. Promotional apparel can be versatile and fit a variety of industries and a variety of target market sectors. If your business needs a stylish advertising solution for all seasons, your business wants promotional apparel. When is the slow season for your industry? If there is a particular time of year that has slower sales for your business, offering promotional apparel can be a great solution. Jump start your business during the slow season by offering promotional clothing items to your customers and employees. You can find season-specific clothing like fleeces, tank tops, sweatshirts and so much more to promote your business during these slower seasons.
China Canton Fair - Launch Your China Business Within 10 DaysChina Canton fair is a great opportunity for small to mid-size business owners, aiming to start their import business from China. But how and where to start? Here is a checklist and some advices, things to do before arriving in China, for visiting Canton fair. Identify the right phase from the organizer's fair-schedule, to be able to locate the right suppliers for your item at the fair. Canton fair has 3 phases, each phase is 5 days. Book your flight ticket to Guangzhou or Hong Kong. Flights to Hong Kong are more common. Book your hotel in Guangzhou, Dongguan or Shenzhen. Guangzhou is very expensive. We prefer to stay in Shenzhen. Apply your visa for China. Identify and locate your possible suppliers. Make a list with their booth numbers. Prepare at least 200 business cards and some other PR material of your company. Prepare a passport picture.
Promotional Items Offer a Wide Array of Corporate BenefitsPromotional items and corporate gifts are frequently used by many businesses around the world, including Africa, for advertising and marketing. Items that are both attractive and useful are typically purchased in bulk from a wholesaler. The name and logo of the company or corporation can then be easily imprinted onto the chosen items. The benefits of using such items to promote your business are certainly numerous. Not only do such items make your business more visible but they can also help to encourage customer loyalty. If your company happens to be recruiting new employees, they can also assist in this regard as well. In addition to acting as marketing tools, many businesses also choose to give out promotional products to their employees as a way of strengthening those relationships as well. To get the most benefits out of corporate gifts and promotional items, it is important to be familiar with the types of items that are available and t
Why Water Bottles Are Effective Promotional Products For SummerWith spring season already upon on us and temperatures creeping up to the mid 70's, summer season and summer lifestyle is switching into high gear. People are packing the picnic bag, the beach towel and the trunks for a day at the beach, going down to the shore or out by boat on the ocean and this is a perfect time to start planning your summer promotional giveaways. The obvious choice for marketing buyers and merchandise planners is to replenish merchandise inventories of T-shirts, Shorts and Caps for a summer look, but a simple bottle of water is often overseen as the most effective promotional product in the summer. It is estimated that people drink up to an average of 45% more liquid during a warm summer day, over a day in the winter. Carrying around a bottle of water is not only a convenience - it is a necessity. Overall, the water bottling industry sees a 27% increase in sales of bottled water during the summer month (May-August)
The Top Classes of Promotional ItemsAdvertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv