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Knowledge Base Articles

  • Marketing Magic - The Many Uses of Promotional Merchandise

    Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu   
  • Wholesale Business: How to Start a Beverage Distribution Business

    Combine Wholesale Distribution with the Beverage Industry and you get one of the most profitable and fun businesses in the world. This article will give you an introduction into this great business, how you can start and how much money you can make on each case of beverage sold. Is beverage distribution for you? Find out right now. Beverage distribution is one of the easiest and most profitable businesses I've seen. I like it because you don't need a lot of customers to make a lot of money. You can easily make an extra $5,000 with a few customers. You will see why beverage is one of the best businesses in the world. I started in beverage while I had my tool and novelty distribution business. I was looking for new products, products that I did not need to exchange so often and that I could sell over and over again to the same customers. This last part was key. You see, when I was selling tools I figured th   
  • How to Import Goods Easier From China

    China became a tremendous exporter since she took part in WTO(World Trade Organization) in 2001. This chance makes various sources of China can be shared with more foreigners who are always lack of sources. Seemingly, it is good to both parts, including importers and exporters. However, if you want to import goods from China, you would better know what products should be imported from what part of China. As you know, China is so wide with so many provinces. They have different sources advantage or productivities. It will make you earn more money if you know the potential rules. I would like to share my little experience with every reader. Electronics: generally speaking, electronics factories are locating in the southern of mainland China, such as Guangdong province, further more, the electronics center of Guangdong is Shenzhen which locates the most southern of China, nearby Hong Kong. This is not a kidding, maybe the MP4 Player, Cell Phone yo   
  • Imported Promotional Products

    Taking advantage of imported goods has always been a winning card when it comes to small businesses, the basic concept behind doing business with offshore companies is that they are able to provide a good product which has a lower cost of production thus bringing down the expenses of those who purchase such imported goods. When it comes to promotional products for medium and small businesses buying items in bulk is a great idea to the fact that they are a lot cheaper because they are sold and purchased at wholesale prices which again increase the revenue margin and drives down expenses. Cost Effective Solutions When it comes to marketing and advertising small businesses are always looking for new ideas and marketing techniques which are effective and at the same time don't cost too much to execute. The basic idea behind promotional product marketing is that such products must be able to deliver to your advertising or your message time    
  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.