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What Goes Into Your Promotional Conference Folders?Promotional conference folders can be used to promote your business in many different ways. Most often, they're handed out at industry conferences and seminars, either by the organizers or by individual presenters. They may be used in lieu of presentation folders to deliver sales presentations to prospective clients, distributed to employees and sales staff to hold their sales materials or used to hold agendas and meeting materials at board meetings or other important events. What goes into your promotional conference folders depends on their intended use. The Standard Promotional Conference Folder When you organize a conference, the promotional conference folder presents an opportunity to offset some of the expenses of the conference itself. Generally, the conference sponsor earns top billing and their name on the front of the conference folder (along with the most real estate on the conference bag and other promotional materials). Other sponsors are usually invited to
Promoting Your Winter Resort Or Hotel: Wholesale Hats, Scarves And MittensWinter resorts and hotels located near winter sports hot spots need to constantly promote themselves because they're usually in direct competition with other resorts and hotels. If your resort is a popular destination for winter sports enthusiasts, you'll need to stand out from the crowd to capture the lion's share of the market. You may already have special discounts for ski lifts, discount coupons, and other standard marketing tools, but so does every other resort. Offering free gifts such as wholesale hats to each of your guests is a great way to stand out from the crowd. Wholesale Hats, Gloves and Mittens As Gifts Giving a gift to your guests is only as successful as the quality of the gift you choose. Typical marketing standbys like imprinted pens or plastic water bottles won't make an impression, but wholesale caps can capture your guests' attention in style. Almost everyone can remember losing a hat or gloves when they've gone s
Marketing Magic - The Many Uses of Promotional MerchandisePromotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu
When To Use Discount Promotional ProductsIf you're looking for a way to run a successful marketing campaign without dishing out buckets of cash, discount promotional products could be your magic bullet. Discount promotional merchandise gives your company the benefits of traditional marketing, without the ludicrous expenses to subtract from your bottom line. On top of obvious price benefits, cheap promotional products do a better job of captivating your customers in the first place. Suppliers of discount promotional items are making it easy for any size business to gain huge amounts of exposure on a shoestring budget. If you're looking to maximize your return on investment through a truly effective marketing medium, look no further than discount promotional merchandise. Getting Through to Everybody With Discount Promotional Items In the past, the high cost of marketing meant that companies had to be selective about which markets they were targeting. If they picked the wrong one, they were out of luck. A b
How To Define Promotional ProductsAs a rule, promotional products are imprinted with a company's name, logo or message. They include both decorative and useful items of merchandise that can be incorporated in marketing and communication campaigns. Items are used to endorse a product, service or company agenda and can include business gifts, and awards, prizes, commemoratives and other decorated or imprinted items. Promotional products that are imprinted and distributed free are referred to as Advertising Specialties. Imprinted promotional gifts that are given as an inducement for a precise action are known as Premiums. Business gifts, awards and items that commemorate are also known as promotional products. The importance of promotional products is in their power to carry a message to a targeted audience. The products are both useful to, and appreciated by, the recipients; consequently, they are retained and used. Rewards for using promotional products Promotional products are flexible, subs