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Knowledge Base Articles

  • Bulk Tote Bags - To Reduce Investment in Promotional Activities

    Tote bags are not only for residential use, but they can also be used commercially for promoting a business. With custom-made tote bags, a business gets the opportunity to attract more customers by printing the company name and logo on the bag. Any business that is planning for expansion or for promotional activities can consider purchasing tote bags in bulk. These bags are a bit expensive when compared to the regular promotional bags. The reason behind this is the environmental friendly factor and also because they can be reused many times. When a new business enters the market, it needs to carry out extensive promotions. As the business will be short of funds, spending excessively for a promotional activity can be a risk factor. By opting for purchasing promotional tote bags in bulk, a business will be reducing the overall investment in the promotional activity. This can be carried out by approaching the best wholesale dealer in the market. A   
  • What You Should Know When Looking For Wholesale Tool Distributors From China

    Importing from wholesale tool distributors in China promises cheap buys and higher profit margin but is not without pitfalls. There are a few things sellers need to be aware when working with suppliers from China in order to establish lasting business relationship and trust. Payment The first thing sellers need to know is that most Chinese wholesale tool distributors only accept Western union and wired transfer as mode of payment. It is unsecured and hardly traceable. In the event of a dispute, most of the time, buyer will end up at the losing end. So why do these suppliers use Western union and wired transfer? This is because for majority of retailers in China, these are the only mode of payment they can use as it is not easy and straight forward to obtain credit cards in the country. Hence, majority of suppliers only accept these modes of payment. What can retailers from other countries do? Well, you can minimize th   
  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Promotional Lanyards Attract and Sustain Attention

    When you invest in customised promotional products such as promotional lanyards, you are more likely to attract and sustain attention from your customers. If you want your business to grow, then you need to keep your brand in the forefront of people's minds so that it is memorable and recognisable. That's why thousands of companies have produced their own range of lanyards and have seen a positive change. Promotional lanyards are usually customised with a company's logo or marketing message. There are many lanyard wholesale suppliers who offer this service and can help you select the best type of lanyards. There are a wide range to choose from and have the capability of providing your brand the exposure it needs. Polyester lanyards are very popular, as they are cheap, practical and durable. They usually come in flat and tubular styles are commonly used for corporate events, promotions and security. Flat polyester styles offer a larger    
  • Choosing a Variety of Promotional Items for Your Office

    It is important that when selecting promotional items or promotional gifts for your office, that you choose a wide variety of them. It would be unwise to only invest in one promotional item for your business or organisation. By mixing a variety of promotional items, you can be sure to target the right audience and have the right promotional item for the right time. By having a few different promotional items on hand at any given time, you can create a basket of promotional items to give to your staff or clients. This will surely show them how much you care and ensure that your promotional message gets added visibility. There is a wide variety of promotional items that you can include in your portfolio. These range from inexpensive promotional plastic pens and coffee mugs to more expensive executive engraved pen sets and business bags, there is something that is perfect for any business, organization or occasion. You can easily find a promotional item or product