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Knowledge Base Articles

  • What to Consider in Starting Up an Online Retail Marketing and Promotion Business

    Every business's objective is to purchase products as economical as possible and make a profit from selling it at a higher price. This is the first rule of marketing / promoting at retail. Online sales abide by the same procedure. The advantage of selling online is that expenses are considerably reduced; as are the initial outlay in commencing your business. A desktop or laptop with a broadband or cable connection is your first requirement; along with a competent and reliable wholesale supplier / manufacturer is a pre-requisite. Researching and sourcing a wholesale supplier is easy. Go to the SaleHoo site. Mark Ling and Simon Slade founded SaleHoo.com. Both are from New Zealand. SaleHoo was initially launched in 2005. SaleHoo assists marketing / promotion retailers source and partner wholesale suppliers / manufacturers. SaleHoo's enormous directory contains details of worldwide suppliers / manufacturers and their products. A sma   
  • Use Promotional Watches For Promotional Purpose

    Printed promotional gifts are very useful for advertising your business as they help you stay ahead of the competition. Promotional goods are an excellent way of conveying your promotional message to the employees, managers, business executives and your target audience. Companies and organizations have a wide range of promotional products available to choose from and these promotional items can be customised by imprinting your brand name, logo, contact details, motto and website URL. They are great marketing tools to improve your productivity levels and enhance present client relationships. One thing that needs special attention is that your selected promotional item should be unique, creative and useful so that your prospects use them regularly. If you are thinking about choosing a promotional item that is a combination of these attributes, you should pick promotional watches to advertise your business. Promotional watches are fashionable, mod   
  • China Canton Fair - Launch Your China Business Within 10 Days

    China Canton fair is a great opportunity for small to mid-size business owners, aiming to start their import business from China. But how and where to start? Here is a checklist and some advices, things to do before arriving in China, for visiting Canton fair. Identify the right phase from the organizer's fair-schedule, to be able to locate the right suppliers for your item at the fair. Canton fair has 3 phases, each phase is 5 days. Book your flight ticket to Guangzhou or Hong Kong. Flights to Hong Kong are more common. Book your hotel in Guangzhou, Dongguan or Shenzhen. Guangzhou is very expensive. We prefer to stay in Shenzhen. Apply your visa for China. Identify and locate your possible suppliers. Make a list with their booth numbers. Prepare at least 200 business cards and some other PR material of your company. Prepare a passport picture.    
  • Promotional Keyrings - Affordable and Successful Promotional Gifts

    Do you know someone who doesn't use keys? Well, maybe you don't. Without a doubt, the majority of us possess a set of keys around - car keys, house keys and keys to lockers and safes. This goes to signify that keys are actually a fundamental piece of life and where exactly there are keys, we have a high demand for keyrings. Thus if you supervise a company and you have been in over your head seeking to think of a sensible advertising tool you can actually employ in promoting your company, a keyring just might be the most effective solution. The truth is, Promotional Keyrings are generally an affordable way out of your marketing challenges. To further make the keyrings exclusive, you might have them bespoke. Precisely why are personalised keyrings an intelligent alternative in relation to promotional products? As outlined earlier, keys have proven to be an important part of people's day-to-day lives. So if a set of keys are affixed to a keyring t   
  • Promotional Items As Getaway Essentials

    Some things never fail to invoke the inner traveler in us-bottled white sand from a beach in the Philippines; a map, perhaps; sunset photos from a country elsewhere. Promotional items that tap the adventurer in us are received happily. They allow us the chance to dream, to wish, to hope that one day soon we will be able to afford that getaway or have the time to spare. One particular Australian T-shirt brand has the tagline, "It's summer somewhere," which truly makes sense. If you're the owner or manager of a travel agency, a surf or beach shop, or a resort, who says you can't send out promotional items such as sunblock, a beach towel, or rubber slippers to clients and associates in the dead of winter? Who says anyone had to sulk just because they happened to be in the wrong location? If anything, these getaway-themed promotional items should be taken as symbolic of something to look forward to, literally like a ray of sunshine in dark s