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Knowledge Base Articles

  • China Canton Fair - Launch Your China Business Within 10 Days

    China Canton fair is a great opportunity for small to mid-size business owners, aiming to start their import business from China. But how and where to start? Here is a checklist and some advices, things to do before arriving in China, for visiting Canton fair. Identify the right phase from the organizer's fair-schedule, to be able to locate the right suppliers for your item at the fair. Canton fair has 3 phases, each phase is 5 days. Book your flight ticket to Guangzhou or Hong Kong. Flights to Hong Kong are more common. Book your hotel in Guangzhou, Dongguan or Shenzhen. Guangzhou is very expensive. We prefer to stay in Shenzhen. Apply your visa for China. Identify and locate your possible suppliers. Make a list with their booth numbers. Prepare at least 200 business cards and some other PR material of your company. Prepare a passport picture.    
  • 10 Great Reasons to Do Business in Shenzhen, China

    Shenzhen is one of China's fastest developing cities and offers a host of opportunities to new businesses and investors seeking avenues into China. Here's a quick list of 10 great reasons to do your business in the Pearl River Delta. Proximity to Hong Kong - Hong Kong is only 20 minutes away by train, bus, car and only a little further by ferry. This makes it easy to attract international visitors to your new premises. Special Economic Zone Status - Shenzhen's status as a Special Economic Zone offers your business favourable rates of tax, as well as easy business formation at a sensible cost. Climate - Shenzhen is temperate for most of the year with an extremely mild winter, which makes attracting employees easier. Cultural Melting Pot - The city attracts people from all over China as well as having a strong expatriate community, making it simple to find people with the right accent and the right   
  • 4 Promotional Items With Impact

    Promotional merchandise can be extremely effective in creating a physical presence for a brand or corporate image. The general rule is the better placed the merchandise, the higher the impact. Good quality promotional products, particularly long lasting items, have a continuum of uses and applications that make them work well in any environment. An imaginative promotional approach sticks, and it establishes a brand like nothing else. Types of promotional items and marketing values Promotional items are generally valued comparatively on their "retail" value. This is actually a pretty natural response to any gift item. Something worth $10 is more valued than something worth $1. With promotional items, therefore, the perceived value of the items is highly relevant. The novel, mid and high value promotional items, can be very good, even surprising, promotional assets. Their marketing value is considered higher than their retail value, mainly because they're very stron   
  • How to Buy Wholesale from China

    Whatever type of business you are in, there will always be competitors. As a business owner, you’ll definitely be happier when your business is on top of others. But you’re also worried when others are getting their way up to your position. Competitors employ different strategies in business. When you notice a competitor selling the same items at prices less expensive than yours, your competitor will definitely be on top of every customer’s list. This has been made possible because your competitor has obtained a good wholesale price. Through this, both of the competitor’s sales and profits will increase. If you’re a new seller, making massive orders may not seem like an advantage at your end. Large investments are needed which might make you hesitant. However, if you can do it, then give it a try. Doing so will really increase your sales since taking on massive orders is actually cheaper. This should be your goal. When you say massive orders, you will usu   
  • Super Promotional Products - The Multiplier Effec

    Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the " multiplier effect". Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than jus   

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