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  • Top 3 Reasons Promotional Water Bottle Labels Are A Powerful Marketing Tool

    The average person gets bombarded with thousands of marketing messages every day- we wanted to take the time to help beleaguered marketing professionals better understand why promotional water bottle labels can help them maintain the holy grail of marketing- top of mind awareness. So, what's important to break through all the noise? First, you have to provide good service or an excellent product. Without that, a business has to rely upon one time users which isn't a sustainable business model for long. Next, you have to get in front of your target market. With all the technology and noise out there, that's the hard part. Here are our ideas of why promotional bottled water works for marketing these days: #1 Promotional Water Bottle Labels Meet A Specific Need Water. Food. Shelter. These are the basic human needs. Without those, you die. In fact, we can only go a few days without water, so when you hand your prospects or custome   
  • A Guide to Doing Business Face to Face in China

    Firstly - where do I go and how do I get there? By far the best place to start is with the Canton Fair in Guangzhou - cantonfair.org.cn which runs in April and October. The best way to get there is by flying into Hong Kong either direct or indirect (a short stop over in Dubai is usually cheapest) an economy ticket should set you back around 395. Once in Hong Kong there are a variety of ways of making it up to Guangzhou but I find that the easiest and cheapest way is by train, all trains run from Hung Hom station in Kowloon and arrive at Guangzhou East station in Guangzhou, tickets are around $190HK one way. What paper work do I need? You will first and foremost need a Chinese Visa which you obtain through a Chinese embassy here in the UK - chinese-embassy.org.uk/eng/lsyw/chivisa/. You will need a Letter of invitation from a company or institution in China or Visa Notification Form issued by an authorized unit in China (Visa    
  • Hong Kong Employment Visa - Case Example

    There are about 15,000 Hong Kong employment visas granted each year. Every one of these applications is unique with its own particular qualities and circumstances. Consequently the application of the approvability test for permission to work in the HKSAR, obviously, differs from case to case. The test for approval places a burden on the applicant to show that he or she possesses special skills knowledge or experience of value to and not readily available in Hong Kong. Additionally, the proposed sponsoring employer has to demonstrate it is justified in engaging the services of the expatriate applicant as opposed to a 'local person' (defined as any local resident who does not need the approval of the Immigration department to take up that job.) However, in order to shed a little light on how the test can be applied by way of an exception which proves the rule, I do have one case example which serves to illustrate not only how the approvabili   
  • Promotional Clothing As Promotional Gifts

    Most companies have at least one or two promotional clothing items that their employees can wear. However, what about giving away these items as promotional gifts? Some companies do it, and some do not. Is it the best idea? Analyze the pros and cons to decide if promotional clothing will work as promotional gifts for you. One of the main advantages of using promotional clothing as promotional gifts is that the item is useful. The more useful an item, the more likely your potential clients and customers will be to actually keep it around. The problem with many companies' promotional gifts is that they end up in the trashcan at the end of the day. This is lost revenue, especially because not only did the original recipient not use the promotional gift, but also no one else had the chance to see the promotional gift being used or carried either. Few people, however, will throw away a brand new promotional clothing item, simply because it is too useful. If they don't want the item   
  • Promotional Lanyards Attract and Sustain Attention

    When you invest in customised promotional products such as promotional lanyards, you are more likely to attract and sustain attention from your customers. If you want your business to grow, then you need to keep your brand in the forefront of people's minds so that it is memorable and recognisable. That's why thousands of companies have produced their own range of lanyards and have seen a positive change. Promotional lanyards are usually customised with a company's logo or marketing message. There are many lanyard wholesale suppliers who offer this service and can help you select the best type of lanyards. There are a wide range to choose from and have the capability of providing your brand the exposure it needs. Polyester lanyards are very popular, as they are cheap, practical and durable. They usually come in flat and tubular styles are commonly used for corporate events, promotions and security. Flat polyester styles offer a larger    

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