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Knowledge Base Articles

  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   
  • Custom Water Bottles Are the New Trend

    Water, our basic need and something that we are 60% composed of, can be used to fulfill the marketing purposes of our company. Water bottles are used in a very large proportion over the world and serve both the purpose of water availability and prevention. Marketers have found great opportunity in branding water bottle in order to promote their brands. Also, because of many colors and shapes available in poly carbonate bottles, water bottles have taken quite trendy shapes and designs. Therefore, water bottles serve the purpose of being the part of one's personality as it goes everywhere the person takes it to. By the time when we are exhausted, we require water to quench our thirst and the need this need is felt even more if we indulge our selves in sports or in the activities which demand arduous work. Therefore, we always require a can or a bottle which is filled with the liquid to quench our thirst. Marketers are always looking for    
  • Promotional Messenger Bags

    The popularity of messenger bags has been on a steady rise in recent years and has cut across gender and age disparity. There are several different variations and colors available to choose from, all made from various materials such as nylon, pvc, cotton canvas and leather. Most of these messenger bags are casual, fashionable and very convenient while they have enough room to hold a lot of things in. With promotional bags continuing to become a permanent leading feature in the promotional products business, the messenger bag has a top spot in this industry's top-selling items. The fact that it can be carried around without much effort in every place and is easily noticeable because of its framework makes it a very good choice among many in the promotional industry. The messenger bag has a very large imprint area for your logo or slogan to be added to, making it ideal for companies to custom design as promotional items. With such an amp   
  • Consigning Creative, Unique Gift Products Can Provide High Profits

    Many home business operators create unique logoed and name-dropped gift products using simple product printing equipment. Utilizing simple product printing equipment such as a hand operated pad printer, or dye-sublimation gear, they create gift products quickly, inexpensively, and on a "spec" basis, meaning small quantity. With such equipment, the artwork, which is the valuable component in this idea, can be quickly applied to a blank product for a few dollars in set-up costs, and pennies per item. The value of the blank is thus multiplied many times by the application of a few penny's worth of ink, if that ink conveys a funny image, a souvenir name drop, or a commemorative logo. Here are just two case studies. Ron Ellis was famous for printing on, of all things, coconuts with zippers! Ron, a retired Marine, Shriner, and a professional clown, worked from his home in Albuquerque. He was devoted to children's charities. The coconut supplier produ   
  • Buying Wholesale - Up to 75% Off RRP - Find Out Where

    Ever wanted to operate your very own wholesale business, buying designer clothing, consoles, ipods, cameras, television sets, novelty items and other countless hot selling consumer durables that people just can't resist? After all, we do live in an age where people are easily seduced by gadgets and designer labels. Well, it's possible. In fact, relatively easy, that is if you can find those wholesalers and dropshippers who sell at low prices that we all look for, but fail at the end. That's where a simple, established and easy to use wholesale directory comes into essential play. It's those popular directories where today's hot eBay Powersellers and Amazon giants are getting their suppliers from. However, there are a number of wholesale and dropship directories out there, the question is, which one do you go for? Any truly successful online retailer will reveal to you that the secret to their success lies behind their supplier list. Those are t