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Knowledge Base Articles

  • 5 Tips on How to Choose Which Wholesale Promotional Products to Offer

    Promotional products are given away primarily to create and sustain interest in a company's products and services. They can be the products itself or, and this happens more frequently than usual, specially made products that are imprinted with the company's name and manufactured exclusively to serve as giveaways. Since promotional products are usually purchased wholesale, even the smallest mistake can land you with thousands of useless giveaways. Thus, before pushing through with the production of your promotional products, make sure first that you've considered all the important factors that can affect it. Tip #1 KNOW WHAT CUSTOMERS ARE LOOKING FOR FROM YOUR WHOLESALE PROMOTIONAL PRODUCTS According to a survey made by the PPA, customers deem the following factors significant when receiving promotional products: Usefulness (98.3%) - Your promotional product must be useful, not just to anyone, but most especially to your targe   
  • Super Promotional Products - The Multiplier Effec

    Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the " multiplier effect". Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than jus   
  • Increase Sales With Wholesale Specialties Advertising

    Are you looking for a different way to get your business noticed? There is revolution in the wholesale advertising industry that has taken over the most commonly used strategy of advertising. Conventional means of getting more attention for your products like news inserts, mailed flyers, radio, or even the Internet may no longer be enough to meet the increasing competition with other products. These days increasing competition require innovation and a different kind of strategy to inject your advertising campaign with a renewed edge over the competition. This new blend of promoting your products is called wholesale specialty advertising. Wholesale advertising specialties have developed into an expertise over the years for many companies. This strategy uses your brand logo, or simply your messaging and imprints it on various products that customers would typical purchase. Such typical consumer items can be as varied from the typical t-s   
  • Promotional USB Flash Drives - Buyer Beware

    When you think of the promotional USB flash drive industry what words come to mind? Deception, scandal, fraud? I am guessing no. However, for those looking to purchase customized USB drives those words may be closer to your reality than you think. Buyer beware, this is a perilous industry. The majority of USB drives come from China. Virtually no USB Wholesaler carries inventory. This means that they never physically see your product. Therefore, quality control is a serious issue and the possibility of receiving defective flash drives is pretty high. Below are some of the more common mistakes that wholesale USB consumers make and some advice that will help you avert these pitfalls: Penny Saver #1: Saving $100 can cost you $1000's! Do not put your brand in the hands of an untrustworthy USB provider. Problem #1: Buying low quality wholesale USB's can ruin your professional credibility! 90% of USB horror stories start right here.    
  • Can an Eco Friendly Water Bottle Provide As Refreshing a Drink As Bottled Water?

    You don't have to tell an air traveler to hydrate. This is just a thing air travelers will always find themselves doing. There is nothing else to do on the plane on your way to your destination, so reading, eating, sleeping and drinking are the best things you could do to pass the time. Carrying liquids in cups and bottles through security areas is forbidden, and you surely don't want to pay all that money for a bottle of water on the plane. Looking for a solution? Buy an eco friendly water bottle. One of the very best can be ordered online. The Aqusana "Purity Sport Bottle". It  contains no Bisphenol A or BPA. BPA is a plasticizer that can cause health problems in human beings. The wide-mouth eco friendly water bottle has built in filter cartridge that last 60 days and can filter 40 gallons of tap water removing lead, chlorine, bad tastes and smells. Fill it up at the airport restaurant, bathroom faucet or water