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Knowledge Base Articles

  • Expected Profit on Wholesale USB Memory in the Promotion of Your Business

    While you may want to purchase wholesale USB memory to use in the promotion of your business, there are many things to consider. One of the most important factors in your decision will be what is the expected profit. In other words, how much new business do you believe they will generate for your company? Of course, this depends upon several factors. The price of the wholesale USB memory will play a factor in determining your expected profit. The price will vary and will depend on the size of the memory, as well as the style. While you may want to purchase the one with the lower price, you also want to make certain that you are giving enough memory away to make the product usable to your target market. Generally, you want there to be enough room on it, even after you upload your business information on it. Second, your expected profit will also depend upon what marketing strategy you are using. If you are choosing to give them away to    
  • Promotional Items For the Workplace

    Promotional desk and office items are said to be the fourth-largest product category in the promotional products industry. Promotional items for desk and office use are in demand because they offer substantial logo exposure. Consider the prescription and note pads that pharmaceuticals salesmen leave at doctors' offices. Some of these promotional items will find their way to receptionists' desks. Others will be used by doctors themselves. Imagine the number of people who walk in and out of clinics daily and see these promotional items. Another reason promotional items are a big hit in offices is that many of us spend a big part of our day in the workplace. The average worker spends at least 45 hours a week in the office. At his workstation, there's a logo-imprinted notepad, a ballpoint pen, a mug, and a photo frame. Imagine the number of co-workers this person has-those he works with directly as well as those who pass by his statio   
  • The Top Ten Reasons Businesses Use Promotional Items

    Trade Show Promotion The top reason that companies purchase promotional items is for use in trade show promotions. The categories of items purchased for trade shows run the gamut from inexpensive giveaways to very expensive gifts for executive buyers. The largest volume of trade show sales is in takeaway gifts for exhibition stand visitors. Customer Retention, appreciation Customer retention and appreciation is the second most cited reason for purchasing promotional items. Gifts to existing customers include everything from free sticky note pads sent out by office supply companies to imprinted sugarless mint tins handed to customers after a tooth cleaning at the dentist. Promotional items are an excellent way to show appreciation to your clients for their custom. Goodwill/ Enhance Image In the same vein, many companies use promotional items to increase goodwill and enhance their image. A local business may buy promotio   
  • 4 Promotional Items With Impact

    Promotional merchandise can be extremely effective in creating a physical presence for a brand or corporate image. The general rule is the better placed the merchandise, the higher the impact. Good quality promotional products, particularly long lasting items, have a continuum of uses and applications that make them work well in any environment. An imaginative promotional approach sticks, and it establishes a brand like nothing else. Types of promotional items and marketing values Promotional items are generally valued comparatively on their "retail" value. This is actually a pretty natural response to any gift item. Something worth $10 is more valued than something worth $1. With promotional items, therefore, the perceived value of the items is highly relevant. The novel, mid and high value promotional items, can be very good, even surprising, promotional assets. Their marketing value is considered higher than their retail value, mainly because they're very stron   
  • Australian Promotional Products That Have Left Their Mark

    Australian promotions are often underrated in Australia for their quality and content. Australia actually produces a lot of major brands known around the world, and the promotional process is the main reason they're so well known. As a matter of fact, the "Australianization" of promotions has created a lot of major brand identities. Promotional products have been many and varied. From shrimps on barbies to Ugg boots, Fosters, Vegemite and Lexus cars, there is s a history of Australian products which have become household identities through promotion. All things Australian- Promotional products that keep on selling Australian promotions are very much lifestyle-based. The big names in Australian products are all linked to living-well in the true Australian sense. The famous brand name Eskies, for example, is a major promotional product. Any such product, to do with sport, all accessories, and any promotional image related to the iconic Australian sports, sells ou