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Knowledge Base Articles

  • The Growing Scope of Wholesale Promotional Products

    Marketing is an important part of the corporate sector operating from any part of the world. The successful marketing strategies hold the key factors as far as promotion of the company and its products are concerned. These marketing strategies are tailored according to the products and services of the company. Every company hires especially skilled marketing experts who are responsible for devising and developing innovative and successful advertisements. In the changing scenario of the good and effective marketing strategies, the importance of wholesale promotional products is increasing at a fast rate. Most of these products are available with all the leading producers of wholesale promotional products. The basic function of these products is to carry the name and logo of the promoting companies. These companies sign a memorandum of understanding with the makers of these products. As per this understanding, the manufacturers print or encrypt t   
  • Wholesale Gifts - How To Create Business & Loyalty

    The wholesale gifts industry is estimated to be in $18.01 billion business by the Promotional Products Association International (PPAI). On the PPAI site, they explain how companies now have a more significant grasp of the important correlation between promotional products and business growth. Just think about for a minute how important of a role gifts play in building a business. Being able to give that strategic gift at the right time to the right client is key. It is not because you're bribing your client to do business with you, however it is because you are aware of what they like and you prove to be thoughtful enough to spend your time and money on their needs. That is why the wholesale gift industry is so huge today. We are in the sports memorabilia industry and hundreds of huge corporations purchase sports memorabilia and collectibles to give away to their clients, customers, and employees. Sports incentives work very well beca   
  • A Bicycle Water Bottle - An Important Tool For Any Athlete

    A bicycle water bottle is an important tool for any athlete that is planning on long distance riding. When you exercise, your body will quickly use a lot of water, which then needs to be replenished in order for you to stay competitive. Because of this, it is important that you take the time to select the ideal water bottle for your needs. There are a few things that you will need to keep in mind when you are selecting the right bottle for your needs. First, how long of a distance do you plan on riding without a true stop? The distance travelled, as well as the speed, makes a big difference in the size and number of bottles that you carry with you on your bike. Knowing how many water is required will help you determine if a larger sized bottle will work better for you than smaller bottles. Another thing you should consider when you select a bicycle water bottle is whether or not your bike has room for more than one bottle cage. A bottle cage ma   
  • Promotional iPods Can Take Your Company a Long Way

    Irrespective of the kind of business that you are engaged in you are bound to have competitors trying to run you over in every way possible. This is why the field of communication designing has become so important in today's times. Communication designers are always on the look out to offer companies the most revolutionary and effective means of reaching out to the public. Amongst the many different mediums through which company's can reach out to their target audience is by giving out promotional products. Although this involves a considerable amount of investment especially if you are looking to give away high end products but the long term results that such a strategy can deliver make it well worth the money. What can serve your purpose? In today's electronic age there are so many choices available to company's looking to give away something special in order to promote their company. Promotional iPods for example are a grea   
  • 5 Tips on How to Choose Which Wholesale Promotional Products to Offer

    Promotional products are given away primarily to create and sustain interest in a company's products and services. They can be the products itself or, and this happens more frequently than usual, specially made products that are imprinted with the company's name and manufactured exclusively to serve as giveaways. Since promotional products are usually purchased wholesale, even the smallest mistake can land you with thousands of useless giveaways. Thus, before pushing through with the production of your promotional products, make sure first that you've considered all the important factors that can affect it. Tip #1 KNOW WHAT CUSTOMERS ARE LOOKING FOR FROM YOUR WHOLESALE PROMOTIONAL PRODUCTS According to a survey made by the PPA, customers deem the following factors significant when receiving promotional products: Usefulness (98.3%) - Your promotional product must be useful, not just to anyone, but most especially to your targe