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Knowledge Base Articles

  • Marketing Magic - The Many Uses of Promotional Merchandise

    Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu   
  • Custom Totes - Tailor-Made Bags For Successful Promotions

    There are actually a number of options for you to choose from the wide list of promotional items for your marketing campaign. Among these options are custom totes, which are great and effective advertising tools for your company. Promotional tote bags are also among the most cost-effective options that can help promote your brand, services, or products regardless of how the global market industry is. Considerably, these custom totes have a lot of successful advertising stories as well as its effectiveness in business promotion. Because of this, businesses now use these bags with increasing popularity and wide use. So if you are considering in having tote bags for your promotional needs, here are some great advantages waiting for you. Totes as Fashion Trend For one thing, custom totes are widely popular among professional women. Hence, these bags are also becoming a trend. Furthermore, these bags are also more than for fashion    
  • Why Printed Mouse Mats Are Popular As Promotional Tools?

    Printed mouse mats are one of the most efficient promotional items which makes it very popular with everyone. These promotional items are very useful to everyone and can be the most productive promotional gifts to advertise and promote your brand efficiently. They are one of the most popular promotional tools as they are easily visible to everyone and are efficient in impressing the clients. Many companies and organisations are employing various different types of promotional products for promoting their brand. They prove to be the best promotional tool to reach out to the target consumers and inform them about the brand. The promotional items are one of the most cost-efficient way to advertise one's company and its products. The promotional mouse mats are one of the most economical and practical promotional gifts which is another reason for its popularity. These promotional gifts require minimal investment and are affordable to all types of companies. The promotional mouse ma   
  • Why Give Away Wholesale Key Chains For Promotional Giveaways?

    When a company has a promotional giveaway, the powers that be often think that they need to have a big product to give away or their customers will not want what they offer. This is not the case. The truth is that something as simple as wholesale key chains can be an effective way to promote your company to customers through a promotional giveaway. With simple promotional items, you reach your customers effectively and you save money while doing so. For example, let's look at two scenarios involving promotional items. If you give away a television with your company logo on it, you spend $500 for the product and one customer gets it. That one customer can show off the television and they will probably be in the paper. This means your company reaches about 200 to 300 people thanks to the promotion of the product and the people who see the product at the customer's home. Now, say instead you give away 100 five dollar wholesale key chains.   
  • Promotional Plastic Bags - What You Must Know Before Buying Them

    Promotional plastic bags have become one of the top advertisement methods used to successfully promote a business or service in the most cost-effective manner. Whether they are plastic, fabric or paper, customized promotional bags are perfect for customers when they leave your stores, carrying merchandise and food products, attend tradeshows, and go to food fairs. If you do your research well, according to the trade group Film and Bag Federation, most people will grab plastic first. Economically and environmentally, plastic outweighs paper in many ways: R approximately 94% less waterborne wastes than paper. Consumes 40% less energy than paper. Produces 70% less atmospheric emissions than paper. Generate under 80% of solid waste. Standard and reusable plastic bags cost one cent to make while paper bags costs four cents, which makes them ideal for advertising purposes. Y   

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