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Knowledge Base Articles

  • Do Promotional Gifts Really Work?

    Companies spend millions of pounds in promotional gifts. But the question is: Do promotional gifts really work? The answer is yes and no. Promotional products bring expected results when you select promotional items which work with your target audience, a gift which impresses the recipient and compels him to use it. Promotional gifts turn out be a waste of time and money when they are selected without giving a lot of thought. Poorly designed promotional gift disturbs customers, no end. Experts say that many companies distribute promotional gifts to get sonic results but they can get discernible results if they use it in a planned and structured way. That's why it is very important to distribute promotional products which really work with the audience. David L. Weiner, author of the Complete Sales Promotion Handbook for P-H-C-P Wholesalers offers three basic reasons why a company should distribute promotional products to its customers: To generate good will    
  • Doing Business With China

    The two most over-used buzzwords in business of the last ten to fifteen years are "China's Coming" and "The internet will change everything". Curiously, it's not very often that you hear both buzzwords used together - but why not ? Using the internet to do business with China has to be one of the smartest ideas around. First of all, China has some incredible advantages in terms of trade. It has easy access to raw materials and cheap labour. Its economic base is growing and there is very little that China can't produce. Secondly, it is a massive and growing market for all sorts of products and services and with an increasing taste for western brands. These facts alone make doing business with China a very interesting proposition, let alone the fact that your competitors are already thinking about how they can lower costs and/or expand sales by doing business with China. But there are a number of drawbacks to doing face to face business    
  • Eco-Friendly Water Bottle For Biking - An Easy Way to Maintain Your Health As Well As Wealth

    If you are like me and love biking, then this article is exactly for you. Have you thought of using an eco-friendly water bottle for biking? Let me tell you, it is simply a great way to manage the water needs while on the run. Before I share the information about an eco-friendly water bottle for biking, let me ask you a simple question first. How do you manage your water requirements while biking? Do you prefer bottled water or carry your water along? Well, whatever the case is, let me warn you that it is very harmful for your health. How? Bottled water is notorious for being nothing more than tap water. And tap water - as we all know - has loads of impurities like chlorine, pesticides, cysts, virus etc. Consuming such water can lead to various health problems. Moreover, these plastic bottles are harmful for the environment too. Their disposal poses a lot of difficulties which makes them the number one contribu   
  • Wholesale Baseball Caps - Save Money on Your Promotional Marketing Campaigns by Buying in Bulk

    Purchasing wholesale baseball caps can save you a significant amount of money if you need to purchase more than one cap for a sports team, promotional event or for resale. By cutting out the retailer, it is possible to have the same variety of caps you would find at a major store without having to pay the mark up for the hats. However, purchasing wholesale is not without disadvantages. Depending on where you acquire the caps, you may not have as much variety or ability to customize as you would if you purchased through a dedicated customization retailer. The first thing you need to consider when purchasing wholesale baseball caps is what customizations you need. If you are intending to add logos to the cap, you will have to go to a manufacturer that can do the work for you. However, these manufacturers are typically limited to retailers or those who can provide a large enough order to justify the use of their factory machinery. For large prom   
  • Raising Awareness With Promotional Products

    What are your marketing objectives? If one of your business goals is to increase brand recognition within your target market, promotional products are the affordable and effective solution your company is searching for. Promotional products get the attention of your target market in a positive way. You can start raising awareness with promotional gifts for your brand very quickly too. What do you want your target market to know about your business? Do they know your business message, its values and goals? Do they know what separates your business from the competition and why your products and services are far superior to anything else available in the marketplace? Ensure that your company message, products and services are portrayed to preferred market sectors in the right manner. Your business can invest in promotional products that address your market sector by gaining their attention through promotional items they want and need. Promotional products can help your busi