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Knowledge Base Articles

  • The Top Classes of Promotional Items

    Advertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv   
  • How Promotional Mugs Can Lead to Marketing Success

    When it comes to thinking of ideas for your next marketing campaign, you should seriously consider investing in promotional mugs. They have the potential to deliver better brand exposure than any other promotional product and this is exactly what you need if you want more customers enquiring after your products and services and an a potential rise in sales revenue. There are a huge range of promotional mugs to choose from such as ceramic, china, plastic and travel mugs. The most popular types are ceramic mugs, which are strong, durable and cost effective. They are commonly seen and used in offices and workplaces and even given away as business gifts to corporate clients and partners. If you have ever visited a tourist attraction, there are often ceramic promotional mugs branded with the company's name and sold as souvenirs. Your company too can brand your own range of branded mugs and attract customers at a trade show or promotional event.    
  • A Promotional Items Primer

    If you're reading this, you're interested in, and probably looking for, a promotional item. Perhaps you have an upcoming trade show or other event, or you're looking for an item to include in your next direct mail piece or as a leave behind for your sales reps. There are thousands of promotional products and thousands of ways to use them. Out of this myriad of options, your goal should be to create the perfect promotional product for your needs, whatever they may be. Hopefully this article can help. What are promotional items? Promotional items are products that have been custom imprinted with a logo and/or message for use in marketing or advertising. Some products are common in everyday life, such as promotional pens, mugs, bags and notebooks. Other products are almost always used in a promotional context, such as stress balls, lanyards and koozies. Sometimes you may be surprised at the variety of things that can be imprinted. Fishing lures, for example, probably don't   
  • Filtered Water Bottles Let You Take Pure Water With You Wherever You Go

    When you're at the office, or out in the community, you never know what contaminants are in the drinking water that's available. But, when you're thirsty you're thirsty and water really is the best drink around. So, what are your options? A filtered water bottle (a water bottle with a filter built into it) can make it really easy to have clean, pure drinking water no matter where you go! Why You Should Own A Water Filtration Bottle Although bottled water is a good option, they are not always readily available. And even if they are sold in places such as the gym, the theater, the museum, or a theme park, bottled water can cost you an arm and a leg. Another issue with bottled water is waste disposal. After you've guzzled the original water, you will need to buy another bottle of water or refill the empty one with water from questionable sources like a faucet or fountain. Filtered water bottles have none of these issues be   
  • Promotional Water Bottles - Thirst No More For Your Customers

    You are probably wondering how promotional water bottles became an advertising item. Whoever had this idea; it is definitely a magnificent one. But if you are wondering how these water bottles can promote your products, it is clearly simple. Many people would have these water bottles when they go out to travel or wherever they may be headed to. Just imagine the places these things could go, as well as the product that they are promoting. When to Give Them Water bottles are not just popular to travelers, nor are they only suitable during the summer when we always remember to drink water because of the hot climate. The truth is that these promotional water bottles are not exclusive for any particular season. There should not be any restrictions when your main concern is to advertise the company or the product. What is more important is that you know how to strategize your use of these promotional water bottles to ensure that the company