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Knowledge Base Articles

  • Digital Promotional Product - The Hottest Thing For Marketing

    Large numbers of companies are competing with each other to establish their brand name and get noticed by the prospective clients through various kinds of mediums. Today, the hottest "in" thing that majority of the companies opting is the digital promotional products so as to make their presence in the market. Digital promotional gifts are the most ideal promotional gift to promote the brand of your company. Some of the digital promotional gifts include USB drives, mini digital camera, mini digital photo frame, MP4 player, bubble calculator and calendar clock calculator. Apart these, roll up calculator projection talking clock, pen holder with radio, mini USB mug warmer and USB lava lamp are several digital promotional products that can be given for the promotion of your company and brand. The digital promotional products can be personalized as well, as you can engross the name of your company, or the caption of your product with the contact information. The digital promotiona   
  • Print Your Message Onto Some Promotional Item to Advertise Your Business

    Many businesses have used different marketing techniques to communicate their message through different means of communication channels over the years. These methodologies were costly and time consuming. Then businesses realized that they can make it by investing less money as compared to other marketing campaigns. They decided to use such common things like pens, pen stands, markers, energy drinks, Pedometers, sweets, balloons, bottle openers, briefcases, whistles, badges, key rings, footballs, compasses, Jackets, T-shirts, blankets, sim card products and even DVD players. The main idea behind this method is to print your message onto some promotional item and give away to your target audience and prospects. This technique would not create a well being of your company but it will advertise your brand name at the same time. Just think of a pen stand which you gave away to one of your prospect. This pen stand on his table would advertise your pr   
  • Promotional Bags: Your Company Details on Parade

    The trick to a good promotion is to attach your company details to something useful. Now, there is "private useful" like the promotional toothbrush you use in the privacy of your own bathroom, and there is "public useful" that you use out there where everyone sees you inadvertently parading the promotion. This is where promotional bags come in. Few of us can get people to wear sandwich boards for us without paying them, but easily collocated promotional bags act in much the same way. Imagine the happy recipient of your promotional gift arriving at a jazz concert in the park toting your promotional wine bag. People can notice this, especially those juggling single wine bottles and sundry picnic equipment. There it sits on the blanket, sophisticated, serene and discreetly advertising your sophisticated and serene company. What a pleasure. Here's another promotional bag scenario: extremely cool young thing rollerblades past wearing a backpack with your de   
  • Doing Business With China

    The two most over-used buzzwords in business of the last ten to fifteen years are "China's Coming" and "The internet will change everything". Curiously, it's not very often that you hear both buzzwords used together - but why not ? Using the internet to do business with China has to be one of the smartest ideas around. First of all, China has some incredible advantages in terms of trade. It has easy access to raw materials and cheap labour. Its economic base is growing and there is very little that China can't produce. Secondly, it is a massive and growing market for all sorts of products and services and with an increasing taste for western brands. These facts alone make doing business with China a very interesting proposition, let alone the fact that your competitors are already thinking about how they can lower costs and/or expand sales by doing business with China. But there are a number of drawbacks to doing face to face business    
  • Promotional Gifts - Successful Marketing Tools

    Marketing forms one of the pillars of any business organisation. The key to successful business lies in effective marketing. The importance of marketing cannot be ruled out especially in a scenario where in each one tries to outdo its other counterparts. Planning a successful marketing campaign is a very challenging task. But your marketing campaign can be a great hit if you use promotional gifts to your advantage. Promotional gifts are the perfect marketing tool that you can offer to your business. Promotional gifts can take your business to new height and get you cash in on lucrative business opportunities. The best part about promotional gifts is that they can be used to suit almost every occasion. Whatever the occasion be it trade shows, seminars, conferences, conventions and exhibitions there is one or the other promotional product for every occasion. Promotional products are a great way to get your message noticed in such occasions. If you want promotional products