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Knowledge Base Articles

  • Promotional Water Bottles: How Do They Work As Promotional Items?

    It's hard to remember when plastic water bottles weren't around, whether in the gym, on the hiking trail, at sporting events, or in the park. Look in your kitchen cabinets and you probably have one, its body printed with a company's logo and contact information. That's because companies have long regarded reusable water bottles as great promotional items. But do they really work? At first glace, the idea that a drink container could increase a company's sales sounds zany. But small promo items do just that: present a company's information to as many people as possible, particularly customers and decision makers at potential client companies, in the name of drumming up more business. To determine whether an item will have its intended effect, it's best to examine it using the four criteria that predict most items' success or lack thereof: advertising space in terms of product scale, usability, appeal and longevity. Advertising Space    
  • Why Water Bottles Are Effective Promotional Products For Summer

    With spring season already upon on us and temperatures creeping up to the mid 70's, summer season and summer lifestyle is switching into high gear. People are packing the picnic bag, the beach towel and the trunks for a day at the beach, going down to the shore or out by boat on the ocean and this is a perfect time to start planning your summer promotional giveaways. The obvious choice for marketing buyers and merchandise planners is to replenish merchandise inventories of T-shirts, Shorts and Caps for a summer look, but a simple bottle of water is often overseen as the most effective promotional product in the summer. It is estimated that people drink up to an average of 45% more liquid during a warm summer day, over a day in the winter. Carrying around a bottle of water is not only a convenience - it is a necessity. Overall, the water bottling industry sees a 27% increase in sales of bottled water during the summer month (May-August)   
  • Wholesale Lots Dropshipping - How Can I Make More Profits in Dropshipping of Wholesale Lots?

    With the emergence of advanced technology these days, people can easily start their own business without leaving from home. Most people rely on the internet nowadays especially when it comes to shopping, therefore, selling merchandise to them can give you huge potential profit. Firstly, you have to identify which merchandise you are going to focus on. In identifying, you should consider the needs of massive people in order to gain more customers. One you come up with the choice of market niche, you can now start sourcing wholesaler that will supply you goods in a wholesale price. Wholesale supplier should be reliable and dependable enough for you to thrive in this kind of business. They play a very essential role in successful dropshipping business as they are the ones that will do the stocking, packing and shipping task for you. Once done, you can now start buying products from them at wholesale rate. Because the transactions of drop   
  • How Importers And Exporters Can Benefit From The Canton Fair

    If you are into import and export and want to delve into China trade, then Canton Fair is the best way to enter into the Chinese market. The Canton Fair is one of the largest trade shows organized in Guangzhou China, catering to a variety of industries - both commodity as well as service. Trade shows, as many experts believe, are very important events for those in the import and export business. Under these circumstances, it is obvious that in order to make the maximum impact on your business, you should attend trade shows that will help boost your business. The biggest benefit of attending the Canton Fair is the sheer size of businesses or companies you will be dealing with. The Fair boasts of an attendance of nearly 50 trading delegations, comprising of thousands of companies, which opens a huge avenue for promoting your business. Secondly, Canton Fair attracts the best of international buyers, making it the best platform ever availa   
  • Get a Great Return on Investment Made With Promotional Items As Part of Your Marketing Strategy

    Most businesses have an explicit and strict budget for their marketing team to work within. It can be extraordinarily challenging for the marketing team to work within these limitations and still create the effect and publicity that the company needs to be successful. However, there are effective marketing strategies that can work well for a business, including promotional items. Promotional items can be an outstanding way for your business to market itself to the right people - your future customers. With promotional items, you can get a great return on your investment. Your overall marketing strategy will be wholly enhanced through the use of promotional items. You can reach more people with less money often than if you had used traditional marketing strategies. In addition, you can achieve a range of specific marketing goals in a relatively short amount of time. In other words, you can work within your budget limitations and still create far-reaching, long-term advertising