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Knowledge Base Articles

  • Wholesale Business - What Are All the Significant Functions of Wholesalers?

    Wholesalers are the middlemen between the manufacturers and retailers. They mediate between other wholesalers and retailers as well. They buy products from producers and sell them to retailers. In most of the cases they avoid dealing directly with end users. Their functions include negotiating prices with manufacturers, promoting the business, handling the products, processing inventory and data, pricing, budgeting and financing and assisting the clients in marketing. Though the wholesalers can be eliminated, their functions must be taken care of by some other body like producer or the customer or another mediator. Very few manufacturers will have time to concentrate on such marketing activities and they cannot sell piece by piece according to the end user's requirement. Eventually the consumers will not require products in bulk as well. There must be someone to purchase in bulk from the manufacturers and sell them piece by piece to the end use   
  • Should You Buy Cheap Chinese Promotional Items?

    The Peoples' Republic of China has now become an Oriental backyard and a mass factory base for many cheap products. In the last decade China seems to have proliferated the world's trade and commerce zones in virtually every industry. They are exporting heavy ATV vehicles to promotional items to almost all countries of the world. But recently the Chinese make cheap toxic dolls, glows and promotional items for birthday parties came for world flak in media. Considering that every company and individual wants a good reputation, should one touch any of the cheap Chinese promotional items? They may be good but they are cheap and lethal? Is it advisable for any company to gift away items with the oriental tag? Many questions like low price, quality, and durability are confusing marketing teams looking for innovative ideas. Well, all promotional items coming from China are not bad. They may be cheap and low-priced but they still sell in departmental st   
  • How To Source And Import From China - Managing Risk

    Importing products from China is a great way to locate new business opportunities and increase profit growth. While the initial stages can be complicated, the payoff in terms of both immediate profit and long-term success is tremendous. Sourcing products from other countries, however, comes with its share of potential risks. It is recommended that first-time buyers follow certain precautions before embarking on any potential transaction. Locate The Right Product The first step is to locate a suitable product that interests you. Try to obtain as much information as possible about the demand for prospective products in your local market. Make sure that sourcing your chosen product from China is truly a cost-effective proposition. Factors like retail margins, VAT, insurance, taxes and freight and currency differences all affect the final retail price and many first-time bargain hunters end up sourcing a product at a price that is too high   
  • Promotional Water Bottles - Sending the Message in a Refreshing Way

    How can promotional water bottles gather prospective customers? The answer is quite simple - a lot of people carry bottles containing water or other liquid whenever they go out and this is regardless of where they are heading to. Although they can be suitably offered during the summer when the climate is quite hot, there is no particular season of the year when they can be exclusively given away. It is the ultimate strategy that can definitely help boost the image of the company because everybody needs water to drink and get refreshed. What Makes Water Bottles Effective Water bottles are popular among travelers and just imagine where your business will be going if you make use of them as promotional item. You will be bringing your business to a lot of places and therefore you will be able to capture a broader range of market. What makes promotional water bottles great is that there is no restriction when the printable area is concerned   
  • Shaping Your Business With Shaped Promotional Mouse Mats

    There is a wide variety of promotional mouse mats available online, however sometimes it's difficult to stand up against the competition with a standard promotional mouse mat. Why not shape your business with a shaped promotional mouse mat? You can have a lot of fun with imagination and creativity with shaped promotional mouse mats. The sky is the limit with shaped designs for shaped promotional mouse mats, anything you can dream up can likely be done in a shaped promotional mouse mat for your business. One of the leading ideas for shaped promotional mouse mats is to have your logo as the shape and style of the mouse mat - it is an ingenious idea, because it means that your promotional mouse mat may be strangely shaped, which can lend uniqueness to your advertising. Being unique in your advertisements is one of the best ways to get recognized and remembered by new and potential customers. There are many different ways that you can distribute your shaped promo   

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