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Knowledge Base Articles

  • The Basics of Promotional Products

    Promoting through promotional products is a way of advertising companies or products with intent of gaining them exposure. This exposure is spread by means of various imprinted promotional products, or what are also referred to as advertising specialties and/or identity products. These products are issued with full intent on gaining prominence for that particular company. Once this is attained, success is assuredly underway. And, as a universal desire, success is what any company is after. Before achievement comes though, one must become aware of why promotional items are instituted and just exactly what their purposes are. Purposes and Uses of Promotional Items: In terms of concreteness, promotional items can be used individually or incorporated with other various media in rudimentary, effective or creative fashions. Business gifts, employee relations, orientation programs, corporate communications, incentives (for work, safety programs and purchasing) and trade s   
  • How to Pick a Stainless Steel Water Bottle

    Stainless steel water bottles come in a variety of shapes and sizes from bottles that are small enough to fit easily in a pocket or purse, to large models that will hold well over a liter. There are also a number of colors available and some bottles come with graphics lithographed on the outside. Graphics are nice, but consider a neoprene or other sleeve for the bottle since normal use can cause scratches that will mar even the best graphics. Why are double-walled bottles important? Most bottles are single-walled, which means that they are made from a single layer of stainless steel. Others are double-walled, meaning that they are actually two bottles, one inside the other, that are welded together. Often, the air within the space between these two bottles is drawn out to create a vacuum. That is all a vacuum bottle is, an inner and outer liner, with all of the air sucked out of the empty space between. Vacuum insulation has long been    
  • Promotional Gifts Should Have Your Name Written All Over Them!

    If you have a promotional budget, giving promotional gifts should be a given. Everyone loves getting gifts and getting something with your business's information on it has the potential to bring in a lot of customers. On each and every promotional item you are giving out, you should make sure your business name shouts out loud and clear. Although there are many pieces of information that can be put on promotional gifts, your business name and logo are the two most critical items. There will be people who do not recognize your logo, even, so having your name prominently printed on each and every promotional product you purchase and give away is crucial. This will give anyone receiving the promotional gifts a chance to check out your website or call your business phone, since they will have the company's name to look up. The order most businesses place information on promotional gifts are as follows: Company name - this piece of information on each and every prom   
  • Personalized Water Bottle Marketing - 4 Tips for Greater Success

    A personalized water bottle can make a great marketing tool as it's an inexpensive yet effective way to disseminate information about your company. According to a recent study, on average, drinking wares have a per-impression cost of $0.004 and get you a bit over 1,300 impressions over their useful life. You can have lower per-impression costs with other promotional products and you can have more impressions too. Think personalized bags and shirts. However, not every occasion calls for a bag or a shirt. As a matter of fact, some call for a water bottle. Since not everybody who's determined that giving away a personalized water bottle or two gets the full effect, here are four tips to help you market with water bottles more successfully. 1. A Personalized Water Bottle That Stands Out Works Harder For You In the world of personalized products marketing, "He who screams louder gets the attention" becomes "He who stands o   
  • Strengthen Product Knowledge With Promotional Hats

    Everyone understands exactly what a publicity giveaway is. It's one thing provided by an individual or a company to advertise something. The product could also be furnished by a corporation to show gratitude to a client. Pretty much all conceivable businesses have their own range of freebies, and when you possess a small business or are starting one, you then need to join the bandwagon also. Naturally, making use of giveaways is regarded as the most fail-safe means to advertise something. However well before you implement any major moves, you have to know that the proficiency of a freebie will greatly rely on how its beneficiary would utilise it. So in case you need a thing that your customers will use without any questions asked, why don't you try offering them embroidered hats? A branded hat that bears the name and logo of your company is something your clients can and will utilise quite often being that it is something convenient. Obviously,   

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