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Knowledge Base Articles

  • Wholesale Baseball Caps - Save Money on Your Promotional Marketing Campaigns by Buying in Bulk

    Purchasing wholesale baseball caps can save you a significant amount of money if you need to purchase more than one cap for a sports team, promotional event or for resale. By cutting out the retailer, it is possible to have the same variety of caps you would find at a major store without having to pay the mark up for the hats. However, purchasing wholesale is not without disadvantages. Depending on where you acquire the caps, you may not have as much variety or ability to customize as you would if you purchased through a dedicated customization retailer. The first thing you need to consider when purchasing wholesale baseball caps is what customizations you need. If you are intending to add logos to the cap, you will have to go to a manufacturer that can do the work for you. However, these manufacturers are typically limited to retailers or those who can provide a large enough order to justify the use of their factory machinery. For large prom   
  • Personalized Water Bottle Marketing - 4 Tips for Greater Success

    A personalized water bottle can make a great marketing tool as it's an inexpensive yet effective way to disseminate information about your company. According to a recent study, on average, drinking wares have a per-impression cost of $0.004 and get you a bit over 1,300 impressions over their useful life. You can have lower per-impression costs with other promotional products and you can have more impressions too. Think personalized bags and shirts. However, not every occasion calls for a bag or a shirt. As a matter of fact, some call for a water bottle. Since not everybody who's determined that giving away a personalized water bottle or two gets the full effect, here are four tips to help you market with water bottles more successfully. 1. A Personalized Water Bottle That Stands Out Works Harder For You In the world of personalized products marketing, "He who screams louder gets the attention" becomes "He who stands o   
  • Shenzhen Factory Inspection - Making the Best of The World's Manufacturer

    Shenzhen, China may be the biggest city you've never heard of lying in the heart of the Pearl River delta, this amazing place is now home to an estimated 30 million people. It's also part of the world's largest manufacturing hub in conjunction with Guangzhou (another Chinese mega-city only an hour away from Shenzhen). So if you're considering outsourcing your production capabilities sooner or later you're going to spend some time looking at Shenzhen. When you do you'll be amazed at the amount of choice available to the first time outsourcer, there are hundreds if not thousands of factories in the area and whatever your specialisation you'll be able to find a host of companies willing to make your products at competitive rates. In fact it can be that overwhelming amount of choice that can cause headaches for you. How do you know if the supplier you are talking to is ethical? How will you work out whether the workforce isn't made up of child labour? Or wh   
  • Promotional Products That Will Make You Smile

    Promotional products are rapidly growing in popularity, and many businesses have done away with business card in order to better promote their business with these products. There are so many promotional products available, each business is sure to find the perfect products to suit their purpose. The following paragraphs will discuss some of the promotional products available, that are likely to bring a smile to your employees, as well as your customers. Writing pens have always been popular promotional products for businesses everywhere. Quality promotional pens can be very effective in helping to promote more business. In addition, if you put some careful thought into the type and style of the pens you choose, they are sure to bring smiles to the faces of your employees, as well as your customers. Consider bright, fun colors! This is sure to bring plenty of smiles! Also think about choosing pens to match the theme of your business. For example, if your business of the medical   
  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   

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