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Knowledge Base Articles

  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   
  • Personalized Sports Bottle Promotions Combat the Environmental Hazards of Bottled Water

    The environmental hazards and health risks of drinking bottled water are making the evening news and the front pages of newspapers around the country. Including a personalized sports bottle in your next promotion is a smart, timely, socially conscious, and environmentally friendly way to promote your message. The health risks of BPA (or Bisphenol A) and the DEHP (Bis 2-ethylhexyl phthalate) on developing fetuses, infants and children have been widely circulated throughout the media for the last few years. Who would have thought that something as harmless looking as bottled water could cause miscarriage, birth defects including genital deformities, impotency, child obesity, thyroid complications, irregular dopamine activity resulting in hyperactivity, and increased risk of breast and prostate cancer. However drinking bottled water is not just a health risk, it is one of the most environmentally damaging practices of the 21st century. He   
  • Toting Around Your Things at Conferences with Promotional Conference Bags

    Conferences are great places to show off promotional items. In fact, many would consider them the best place to do so. That may be true, because, after all, conferences are where large groups of people who are interested in similar subjects come to not only learn, but mingle. Thus, it's a great place to promote a company, business, or product. An easy way of doing that is by sporting a promotional item of some kind. Promotional items come in many forms, such as pens, mugs, and folders, but there are few as stylishly devoted to promoting something as the conference bag. With a conference bag by your side, you can not only show off the name of whatever it is you're looking to promote, but you can also carry around whatever you need easily and comfortably. It's the best way to show off and have an easy time at any conference. Conference bags come in all shapes and sizes, so whichever type you're going to, you can design a conference bag or find a style that's already designed to    
  • Marketing on a Budget With Promotional Sports Bottles

    Are you thirsty for success? Why not quench your thirst for visibility with promotional sports bottles. There are many types of sports bottles that are quite affordable and can be used for promotions that are done with a budget that is tight despite the fact that many people are of the view that sports bottles are expensive for advertising. Water bottles present a company with the opportunity to achieve optimum exposure because they are used quite often are easily visible. Water bottles can also be carried easily and these days you can see people carrying them everywhere they go. Promotional sports bottles can be used for many different promotional purposes because of their versatility. They are very good for giving away during sports events especially where people are outdoors and need to remain well hydrated. BPA promotional water bottles are available cheaply in a wide variety including plastic water bottles, aluminum water bottles and sta   
  • Print Your Message Onto Some Promotional Item to Advertise Your Business

    Many businesses have used different marketing techniques to communicate their message through different means of communication channels over the years. These methodologies were costly and time consuming. Then businesses realized that they can make it by investing less money as compared to other marketing campaigns. They decided to use such common things like pens, pen stands, markers, energy drinks, Pedometers, sweets, balloons, bottle openers, briefcases, whistles, badges, key rings, footballs, compasses, Jackets, T-shirts, blankets, sim card products and even DVD players. The main idea behind this method is to print your message onto some promotional item and give away to your target audience and prospects. This technique would not create a well being of your company but it will advertise your brand name at the same time. Just think of a pen stand which you gave away to one of your prospect. This pen stand on his table would advertise your pr