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Knowledge Base Articles

  • Customized Promotional Products: Perfect Business Branding Solutions for Increasing Sales

    Try to remember how you felt when you received a customised birthday cake with your name on it and was treated like royalty. "Awesome" probably describes this feeling you then had when people treated you this way. Every customised gift is relatable to this feeling and we often tend to become attached to the gift giver, emotionally or mentally. This fact has now been adopted and utilized as marketing strategies to increase business sales. Amid the contemporary cut-throat kind of competition, promotional strategy is considered to be the best method of increasing sales and is the "open secret" for staying ahead in the race. The sole purpose of promotional strategy is to introduce, persuade, and influence people; the same 3 "colours" that a sales strategy targets. Customized products impact enormously on both the giver and the receiver while providing the perfect business branding solution. Let's discuss how customized promotional products   
  • Plastic Water Bottles - Convenience Costs More Than We Know

    Plastic water bottles are the only material in the liquor and beverage industry that keeps on piling up worldwide. There are quite a few reasons why this situation seems to be too difficult to contain; from the demand, waste management to lack of awareness. These are just a few things you might want to consider before getting the next gulp of refreshment. It started from a need for simple convenience. Products such as plastic water bottles, plastic cups even plastic salad bowls and the like have a huge demand primarily because of its convenience. People who are always on the go prefer these plastic containers, which can be easily tossed in the trash after use. It makes them convenient because plastics seem to be the cheapest type of beverage container if we are to evaluate it on a short-term basis. Compared to any type of re-usable water containers, disposable plastics are the cheapest and most convenient container most of us rely on. Another t   
  • What to Look Out For in Wholesale Drop Shipping Companies

    If you are planning to start an online business as product retailer, it helps to know that you can work with many other companies to maximize your business profit. For example, you can work with wholesale drop shipping companies to provide efficient product supply and delivery service to customer. It is a form of retailing where the goods are kept by wholesaler instead of retailer. Customer's order and shipment details are received by retailer and passed to drop shipping companies. The job of preparing and shipping of good is done by wholesaler. Both sides profit in different ways. Retailer's inventory management risk is passed on to wholesaler and wholesaler gets to rely on retailer to promote products on their behalf. There are lists of legitimate wholesale companies that you can find online but there are also many scams involving bogus companies or individuals. They claim to be able to help you deliver goods to customers and ask for payment    
  • Personalized Water Bottle Marketing - 4 Tips for Greater Success

    A personalized water bottle can make a great marketing tool as it's an inexpensive yet effective way to disseminate information about your company. According to a recent study, on average, drinking wares have a per-impression cost of $0.004 and get you a bit over 1,300 impressions over their useful life. You can have lower per-impression costs with other promotional products and you can have more impressions too. Think personalized bags and shirts. However, not every occasion calls for a bag or a shirt. As a matter of fact, some call for a water bottle. Since not everybody who's determined that giving away a personalized water bottle or two gets the full effect, here are four tips to help you market with water bottles more successfully. 1. A Personalized Water Bottle That Stands Out Works Harder For You In the world of personalized products marketing, "He who screams louder gets the attention" becomes "He who stands o   
  • The Value of Partnerships in Chinese Wholesale Business

    This article is based on the notion that Chinese markets typically encourage cooperation between merchants. This is an important consideration for anyone that wishes to penetrate that market. It is also an important consideration from the perspective that it can make your business much more profitable than its current status. Making the best out of partnerships in Chinese wholesale business The key to long term success in the Chinese wholesale market is to build partnerships. These partnerships will help you to make sense of the market and deal with all the changes that are happening within the industry. You will also get assistance from the various people that are within the loop: Reciprocal assistance: Make sure that you are providing some sort of service in return for the support that you get from your colleagues. If you are aggressively single minded then that might end up killing the business relationships. For example   

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