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Knowledge Base Articles

  • China Makes Christmas For the Rest of the World

    China is the world's biggest manufacturer of Christmas products. China exports nearly 2 billion US dollars worth of Christmas products per year with more than half going to the United States. Most of it comes from Shenzhen in South China's Guangdong province. There are over 3,000 factories in Shenzhen producing artificial Christmas trees. Christmas lights, ornaments and Christmas wreaths are also made here. These items are all made from plastic and metals. Shenzhen is on the coast about an hours drive from Hong Kong. Before 1985 most of these products were mass produced in Taiwan and Hong Kong where the labor was cheap and ports were easily accessible. Taiwan and Hong Kong were not under the strict communist rule of China. By 1985 Taiwan and Hong Kong had developed into huge exporters and their local labor costs had increased. They started looking for a place nearby to ship materials to for assembly by cheaper workers. At the same time China wa   
  • Go Green With a Stainless Steel Water Bottle

    Let's face it; taking care of our environment should be a top priority in all of our lives, however taking care of your own health should come first. I recently discovered a great new way to balance both concerns, by using stainless steel water bottles to carry my water. Yes you read correctly. Did you know that plastic water bottles can last up to 700 years when deposited into a landfill? That's a long time. Did you also know that the average person spends over $1500 a year on bottled water? Now that's a lot of money. If you start using a stainless steel water bottle instead of plastic, all of those worries go out the window. If you're an active, on the go person, staying hydrated should be of the utmost importance. It's recommended that adults drink 64 ounces of water per day. This means that you need to have water with you just about wherever you go. In the car, at work, at the gym, you need water. Normally most of us just buy bottled water    
  • Promotional Umbrellas Help To Increase Sales

    Corporates always look for various interesting ways to promote their businesses and products. Company promotion isn't an easy task and involves a lot of planning, research, and thought process. For making any promotional campaign successful, there has to be a mix and match of marketing strategies and proven ways. Advertising can be of various types and new, innovative ways to spread your name around is being deducted by professionals' everyday. An age old method, which is very much in use even today, is gifting promotional items to customers, free of cost. Whether it is a trade show, or a product launch program, or a free gift with a special pack of your product, an expectation to receive free gifts is often there within your customers, clients, or other interest groups. You can select from a wide range of promotional items to gift, depending upon the message you want to convey and your budget. If you are planning to give something special or classy to your customers, so   
  • Aluminum Water Bottles Are a Well Received Promotional Item

    Aluminum water bottles are an excellent alternative for those who are not comfortable with the risks that are associated with using plastic bottles. As the amount of publicity relating to the risks of Bisphenol-A and the sanitary concerns of hard to clean plastics, metal bottles are quickly growing momentum as the preferred bottle of choice. Unlike plastic bottles, bottles made of metals are easier to clean, more resistant to damage, and have a longer lifespan. In addition to this, as the base materials are typically of a higher quality, the construction is usually better, allowing the bottles to not only look good but be functional as well. However, there are a few things that you will want to keep in mind if you do want to use aluminum bottles. First, aluminum water bottles should be treated with some caution in hot conditions. Unlike plastic bottles, metal bottles can get hotter or colder, which can affect the temperature of the liquids insi   
  • Think Ahead With Promotional Gifts

    Marketing experts, across the globe, are unanimous in two points with reference to promotional gifts:- Any company can use promotional gifts to promote their business The future use of promotional gifts will only increase and they will be more effective in times to come. What makes promotional items a promotional vehicle of the future? Online experts believe that in future companies will try to concentrate on selective audience and will focus their strategies on niche markets. A research paper from Baylor University indicates five recent trends in relation to promotional products:- Advertisers are only beginning to learn the advantages of a complete marketing strategy comprising of both mass media advertisements and promotional gifts. There is too much congestion in the mass media which is creating an ever-increasing opportunity for promotional gifts programs. Companies have realized that in case of mature markets, especially i   

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