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Knowledge Base Articles

  • Competition and Guile in the Chinese Wholesale Market

    In order to get to grips with the wholesale market in China, you need to posses guile and a competitive spirit. In this article you might see some of the tricks that have worked for people who are in that part of the world. The general feedback is based on the knowledge about the market reactions and restrictions. Take bold strategies in the Chinese wholesale market You should not accept the simple solutions that never seem to bring out the best in you. Instead you should go for the bold solutions that are prepared to change the perspective on the product. If you are really committed to improving your sales then this will not be a major problem: Gobble up the weak competition: As you trawl through the Chinese wholesale market, you main aim should be to pick off the weak players and concentrate on the ones that are going to help you achieve success. There is nothing to stop you from implementing a hostile takeover if that is   
  • Advantages of Using Promotional Items to Advertise Your Business

    Many organizations and businesses use advertising promotional products and printed promotional items to advertise their brands and services. This is a great approach as there are a number of advantages to promotional products. When companies consider promotional products to be used for their businesses, the main idea is to promote their brands in an easy, simple and cost-effective way. When promotional items and corporate gifts are given to their target audience, there is a better chance that these products will remain in front of them for long period of time and probably pass through many pairs of hands during their life time. As a result, your company name will remain in front of them and more people will aware of your brand. When companies decide to use promotional products to advertise their brands, some of the key advantages that are in their mind include cost effectiveness, control, connection, simplicity and the ease with which this camp   
  • What Makes the Polo Shirt a Good Promotional Item?

    When it comes to items that are given out as freebies to clients, customers, and employees, there are some general rules to follow that dictate how successful your promotional items will be. When choosing what promotional items use, and choosing designs for your promotional items, it's always important to let these rules be your guide. A good promotional item should be practical, and it should be portable. Ideally it should also have a certain amount of longevity in terms of how long the item remains desirable, but this is a situational requirement and is not always necessary. Practicality and portability are always absolute necessities, and the presence or absence of these factors are big factors in determining the success of your promotional items, and of any associated advertising campaign. Practicality is perhaps the most important concept when it comes to promotional items. Why? Simply because a practical item gets used, and every use of the item means exposure for    
  • Water Bottle Koozies - Perfect Gift Or Giveaway

    I think it is a pretty safe bet to believe that most of us are aware of what slip on Koozies are, but we think of them as just a foam or neoprene sleeve that we put around a can to keep it cold at s summertime outdoor party or barbeque. Truth to be told there are numerous styles and variations of this item. Other than the can style of these insulators, they are also designed to be used for items such as bottles. And in today's society one of the most popular products sold at online shops are water bottle Koozies. These are basically made of the same materials and same designs as the can style, however they are taller so they can be put around a bottle. Take into account that in today's world more people drink bottled water. Over the last ten to fifteen years, the usage of bottled water has doubled. Many are afraid to drink water from the tap due to diseases and also the thought of chemicals such as lead within the water. Even within ou   
  • Promotional Bags: Your Company Details on Parade

    The trick to a good promotion is to attach your company details to something useful. Now, there is "private useful" like the promotional toothbrush you use in the privacy of your own bathroom, and there is "public useful" that you use out there where everyone sees you inadvertently parading the promotion. This is where promotional bags come in. Few of us can get people to wear sandwich boards for us without paying them, but easily collocated promotional bags act in much the same way. Imagine the happy recipient of your promotional gift arriving at a jazz concert in the park toting your promotional wine bag. People can notice this, especially those juggling single wine bottles and sundry picnic equipment. There it sits on the blanket, sophisticated, serene and discreetly advertising your sophisticated and serene company. What a pleasure. Here's another promotional bag scenario: extremely cool young thing rollerblades past wearing a backpack with your de   

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