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Knowledge Base Articles

  • What to Consider in Starting Up an Online Retail Marketing and Promotion Business

    Every business's objective is to purchase products as economical as possible and make a profit from selling it at a higher price. This is the first rule of marketing / promoting at retail. Online sales abide by the same procedure. The advantage of selling online is that expenses are considerably reduced; as are the initial outlay in commencing your business. A desktop or laptop with a broadband or cable connection is your first requirement; along with a competent and reliable wholesale supplier / manufacturer is a pre-requisite. Researching and sourcing a wholesale supplier is easy. Go to the SaleHoo site. Mark Ling and Simon Slade founded SaleHoo.com. Both are from New Zealand. SaleHoo was initially launched in 2005. SaleHoo assists marketing / promotion retailers source and partner wholesale suppliers / manufacturers. SaleHoo's enormous directory contains details of worldwide suppliers / manufacturers and their products. A sma   
  • Grow Your Business With Promotional Items

    Companies who are seeking a technique to increase repeat customers as well as sales may wish to consider the use of promotional items. Promotional products can be wide ranging but include any type of free gift given away to clients or prospective clients. It could be anything from corporate clothing to bottles, wallets bags or folders. The whole aim of a promotional product is for the customer to remember your company in the future. Corporate gifts and promotional products can be used in many different ways. For instance, you might choose to give away an item with each order that is placed with your company. This can be an excellent way to encourage repeat business in the future. Another option would be to establish a customer loyalty program. Customers are able to join the program for free. In exchange they will periodically receive free gifts or special perks. Some businesses have even decided to utilize a customer loyalty chart. Through th   
  • Insulated Water Bottles Are an Important Part of an Athlete's Basic Gear Kit

    Insulated water bottles are an important part of an athlete's basic gear kit if the sport is played outdoors. When you exercise or exert your body, it is important that you do not drink water that is either too warm or too cold. This is where the insulation found in some bottles comes in useful. By protecting the contents of the bottle from outside temperatures, liquids can maintain the same temperature for a longer period of time. This is particularly useful for long distance or timed activities, such as bicycle competitions and hiking. However, before you purchase any water bottle, there are a few things that you will want to keep in mind. First, not all insulated water bottles are created equal. There are many different materials that are used as insulation for these bottles. Depending on the type of insulation, the bottle may be designed for keeping beverages cold or warm. There are some materials that will handle either, though often not a   
  • Get Customised Logo on a Promotional Conference Bags

    Designing promotional items is very important. Therefore, care should be taken while designing it. The design on promotional products should appeal to its recipients. The same applies to promotional conference bags. Promotional conference bags are excellent for targeting niche markets. If you are a company which target to niche markets then you too can use promotional conference nags to promote your business. Promotional conference bag are used by executives and professionals like doctors, engineers, chartered accountants, writers etc. therefore, promotional conference bags shouldn't be very loud in design and shades. Secondly, the entire advertising space should not be used as it often affect adversely. It is also very important to customize your promotional bags by printing your logo on it. Logos help in creating brand recognition and awareness as most of the people remember companies by their logos. Customized promotional conference bags add more strength to your advertisem   
  • Promotional Items Customers Love: Wholesale Hats Top The List

    Coming up with new promotional items for trade shows and conventions can be a tedious, time consuming job. You may feel like you've run the gamut of new or interesting promotional items over the years, but the good news is that customers continue to prefer traditional items like wholesale hats. If you really want to give your customers something they'll use and appreciate, consider offering some of the following tried and true promotional gifts, including wholesale caps. Consider A Wholesale Hat In Your Company Colors If you have a strong brand image that's easily identified by colors, wholesale caps are an excellent promotional item. You can order knit caps striped in your company colors or invest in embroidered wholesale hats that have your company name and logo on them. In fact, hats often top the list of people who are asked which promotional items they like the most. The beauty of giving each visitor to your trade show    

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