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Knowledge Base Articles

  • Customized Promotional Products: Perfect Business Branding Solutions for Increasing Sales

    Try to remember how you felt when you received a customised birthday cake with your name on it and was treated like royalty. "Awesome" probably describes this feeling you then had when people treated you this way. Every customised gift is relatable to this feeling and we often tend to become attached to the gift giver, emotionally or mentally. This fact has now been adopted and utilized as marketing strategies to increase business sales. Amid the contemporary cut-throat kind of competition, promotional strategy is considered to be the best method of increasing sales and is the "open secret" for staying ahead in the race. The sole purpose of promotional strategy is to introduce, persuade, and influence people; the same 3 "colours" that a sales strategy targets. Customized products impact enormously on both the giver and the receiver while providing the perfect business branding solution. Let's discuss how customized promotional products   
  • Finding a Marketing Strategy - Promoting Your Business With Promotional Items

    What is the best way to get your business noticed? Advertising is one way, but it can have a reasonably short shelf-life. You need something that will make your target market think of you on a regular basis. Many companies have promotional products that they distribute to either potential customers to lure them in or current customers to thank them for their business, or through participation in fundraisers to reach a broader audience. These promotional items are always sold in bulk, with wholesalers offering the best opportunities for variety and price. When looking for a product to help promote your business, you need to plan ahead. It becomes part of your marketing strategy. If you are going to be providing promotional items for a non-profit fundraiser, you need to think about the following: Once you decide what item you will purchase, you need to find an appropriate wholesale supplier. There are several things to look for when sear   
  • Seasonal Promotional Items - Think Beyond the Holidays

    One of the easiest ways to come up with new promotions for your business or organisation is to time your promotional items and business gifts with the seasons. Holidays are always good times for launching promotions, but there's more to the season than special occasions. If you pick promotional items that appeal to people during specific times of the year, you'll find that you get a much higher response rate than if you just send out generic promo gifts. Here are some ideas for taking advantage of specific seasons with your promotions. New Years Promotions  Everyone is turning over a new leaf after the holidays - a new leaf on the calendar that is. Calendars are one of the best promotional items for the turn of the year - but bear in mind that you won't be the only one sending imprinted calendars to your customers in December. Make them stand out by choosing unique calendars, or by taking the idea a step further. You might choose Year-at-a-glance planners, or prom   
  • Deliberate Customizable Water Bottles For Your Sporting Goods Business

    Biking and running are prevailing activities that men and women engage in to keep themselves physically fit. Regardless of the sports activity being engaged in, it is essential to maintain sufficient water level for ideal performance from the body. With this in mind, discharging promotional logo bottles to bikers and runners is a great way to pitch your sporting goods business. When considering using logo imprinted water bottles for bikers, your selection would be affected by certain factors. There are different varieties of bikers' water bottle but it is always decisive to deliberate the needs of the cyclist. Choose a product that is proper to the most common kinds of cages otherwise your investment will go to waste. An inappropriate water bottle will only be ignored by the client so you would end up dispensing more. The pattern of the cage should have a huge impact on where you will place your company logo. You need to confirm that i   
  • 3 Essential Places To Visit In Shenzhen, China

    Shenzhen is a city of over 12 million people located in Guangdong Province, China, directly on the border with the New Territories of Hong Kong. It's likely that your travel guide to China does not say much about this city except to dismiss it as industrial and good only for cheap knockoff shopping. Similarly, if you ask people in Hong Kong about Shenzhen, they will pretend to think it's still a small town full of knife-wielding thieves and you shouldn't even consider going there. Both these impressions couldn't be further from the truth. Shenzhen's incredibly fast growth is the reason travel books are out of date, and perhaps Hong Kong people's snobbishness about the city stems from a certain fear and envy of this shiny wealth center on their doorstep! Modern day Shenzhen is a vibrant, cosmopolitan city that offers a wide range of cultural and leisure venues for tourists, as well as unrivalled shopping and dining. If