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Knowledge Base Articles

  • Environmentally Friendly Wholesale Promotional Items

    Energy efficiency and environment friendly products are very hot discussion topics in countries around the world, with the cost of fuel sharply increasing almost every business activity has been affected which is why moving adapting energy efficient tools to our daily routine can represent big short-term savings as well as in the long run. If you own a tech business, or any other type of business for that matter there is a way for you to find a correlation between your business activities and energy efficiency, not only that but you can use energy efficiency as a way to promote your products and services within your community or business area for instance, cell phones and telecommunication devices have become extremely popular over the course of the last decade and the demand is projected to increase as more and more people in different countries around the world are able to purchase and have access to mobile communication. With so man   
  • Wholesale Business - What Are All the Significant Functions of Wholesalers?

    Wholesalers are the middlemen between the manufacturers and retailers. They mediate between other wholesalers and retailers as well. They buy products from producers and sell them to retailers. In most of the cases they avoid dealing directly with end users. Their functions include negotiating prices with manufacturers, promoting the business, handling the products, processing inventory and data, pricing, budgeting and financing and assisting the clients in marketing. Though the wholesalers can be eliminated, their functions must be taken care of by some other body like producer or the customer or another mediator. Very few manufacturers will have time to concentrate on such marketing activities and they cannot sell piece by piece according to the end user's requirement. Eventually the consumers will not require products in bulk as well. There must be someone to purchase in bulk from the manufacturers and sell them piece by piece to the end use   
  • Customized Water Bottles Add a Nice Touch to Any Event

    Events are a source of personal memories and everybody tends to make them as memorable as they can, to make them a good portion of their personal life experiences. Events may come and go but the memories of those events last forever. Customizing an event will make it exclusive and memorable. Every product and person participating in the event should talk about the event, not just during the event but also after then event is over. That can only happen if they know about that event well and they are able to resonate it with themselves. Customizing the products according to the specific events makes them talk about that event. That can only be possible if the products being used in the events are labeled according to that specific event. Bottled water makes a huge proportion of the products being used in any event (birthday, wedding, trade shows). These bottles take much more importance than any other product being used. Customized bottled water    
  • Shenzhen Factory Inspection - Making the Best of The World's Manufacturer

    Shenzhen, China may be the biggest city you've never heard of lying in the heart of the Pearl River delta, this amazing place is now home to an estimated 30 million people. It's also part of the world's largest manufacturing hub in conjunction with Guangzhou (another Chinese mega-city only an hour away from Shenzhen). So if you're considering outsourcing your production capabilities sooner or later you're going to spend some time looking at Shenzhen. When you do you'll be amazed at the amount of choice available to the first time outsourcer, there are hundreds if not thousands of factories in the area and whatever your specialisation you'll be able to find a host of companies willing to make your products at competitive rates. In fact it can be that overwhelming amount of choice that can cause headaches for you. How do you know if the supplier you are talking to is ethical? How will you work out whether the workforce isn't made up of child labour? Or wh   
  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.