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Knowledge Base Articles

  • What Choices are There for Promotional Products?

    Promoting your business is important. If no one knows about your business, it will not be very successful. One way to effectively promote your business is by offering promotional products. Promotional products get your business's name out to the public while giving them a useful product that will remind them of your business's name over and over. What choices are there for promotional products? There are hundreds of choices. Here are some of the more popular ones. Writing instruments - Ballpoint pens, pencils, highlighters, permanent markers, and other writing instruments are some of the most popular promotional products for a good reason. They are inexpensive, easy to distribute, and appreciated by the recipients. Apparel - Another popular promotional product is apparel. Baseball hats, t-shirts, golf shirts, even boxer shorts can be imprinted with your company's logo and information, and those who wear the promotional items become a walking billboard for   
  • Promotional Water Bottles: How Do They Work As Promotional Items?

    It's hard to remember when plastic water bottles weren't around, whether in the gym, on the hiking trail, at sporting events, or in the park. Look in your kitchen cabinets and you probably have one, its body printed with a company's logo and contact information. That's because companies have long regarded reusable water bottles as great promotional items. But do they really work? At first glace, the idea that a drink container could increase a company's sales sounds zany. But small promo items do just that: present a company's information to as many people as possible, particularly customers and decision makers at potential client companies, in the name of drumming up more business. To determine whether an item will have its intended effect, it's best to examine it using the four criteria that predict most items' success or lack thereof: advertising space in terms of product scale, usability, appeal and longevity. Advertising Space    
  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Custom Water Bottles Are the New Trend

    Water, our basic need and something that we are 60% composed of, can be used to fulfill the marketing purposes of our company. Water bottles are used in a very large proportion over the world and serve both the purpose of water availability and prevention. Marketers have found great opportunity in branding water bottle in order to promote their brands. Also, because of many colors and shapes available in poly carbonate bottles, water bottles have taken quite trendy shapes and designs. Therefore, water bottles serve the purpose of being the part of one's personality as it goes everywhere the person takes it to. By the time when we are exhausted, we require water to quench our thirst and the need this need is felt even more if we indulge our selves in sports or in the activities which demand arduous work. Therefore, we always require a can or a bottle which is filled with the liquid to quench our thirst. Marketers are always looking for    
  • Benefits of a Runners Water Bottle

    A runners water bottle is an important part of the gear of any athlete who participates in mid range to long range runs or jogs. No matter what your level of skill at running or jogging, it is vital that you maintain a certain level of hydration in the body. Water is a necessary compound that allows your body to function to the best of its ability. When you run or jog, you use up that supply of water in the body. It needs to be restored or you will suffer from effects of fatigue. Severe conditions, such as exhaustion and dehydration can quickly occur if you are not making efforts to protect yourself by drinking water while on the run. When you are selecting runners water bottle for your events or pleasure runs, there are a few things that you will want to keep in mind. Do not attempt to make one bottle fit every circumstance. You will only be displeased with the result. This is particularly true of longer runs, where you need a lot more water   

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